In this episode of the 'Winners Find A Way' show, host Trent Clark welcomes Mike Gunderson, founder of Gunderson Direct, a leading direct mail marketing agency based in Silicon Valley. Together, they dive into Gunderson's journey in the direct mail industry, the challenges he faced, and the strategies he used to adapt and succeed. They discuss how Gunderson built his company by leveraging corporate relationships, the importance of setting goals, and the value of mentorship. Gunderson shares insights on the resilience needed in entrepreneurship, emphasizing the significance of understanding data and continually learning from both successes and failures. Tune in to learn why direct mail is still a powerful marketing tool in the digital age and how to navigate business challenges effectively.
00:00 Welcome to the Winners Find a Way Show
00:26 Introducing Mike Gunderson and Gunderson Direct
01:43 The Value of Direct Mail in a Digital World
03:55 Mentorship and Entrepreneurship
05:04 Mike's Personal Journey and Challenges
05:49 Swiss Music Boxes and Innovation
08:49 The Importance of Goal Setting
15:29 Adapting Business Strategies
28:30 Corporate Experience and Entrepreneurship
35:57 Advice for Struggling Entrepreneurs
38:19 Conclusion and Contact Information
#WinnersFindAWay
#Leadership
#Entrepreneurship
#Mentorship
#DirectMail
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#BusinessStrategy
#Marketing
#Sales
#GoalSetting
#EO
#Resilience
#PostReminder
#LeadingWinningTeams
Негізгі бет The Secrets to Success in Direct Mail Marketing with Mike Gunderson
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