The Standel Company is an American company that makes guitar amplifiers. It was founded in 1953 by Robert "Bob" Crooks in Temple City, California. Standel (a portmanteau of standard and electronics) was the name of Crooks' side-business of radio and hi-fi repair, located in his garage at 10661 Freer Street, Temple City, California. In 1952, Bob Crooks was approached by inventor-musician Paul Bigsby, who advanced the engineer 75 dollars to build him a custom amplifier to go with the then famous Bigsby solid-bodied electric guitars and pedal steel guitars. It was the first Standel branded amplifier.
When designing the amplifier, Crooks played Les Paul's recording of the song Lover through the amplifier several times as a reference to adjust the sound. However, the final result was inappropriate for amplifying a musical instrument. Paul Bigsby played through the amp with one of his steel guitars and thought it "sounded terrible." Crooks noted the difference between building a guitar amplifier and building a standard hi-fi amplifier. As a result, Bigsby loaned Crooks a guitar so he could continue improving the amplifier.
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