Two lifelong friends and business partners, Radhe Shyam Agarwal and Radhe Shyam Goenka, founded the Brand Powerhouse Group Emami with a meagre borrowed money of INR 20000. Today Emami group has yearly revenue of INR 3000 Crore. Watch the video to learn the inspiring story of Emami.
📒ABOUT THE BOOK- In the book "How Baniyas Do Business." Author Nikhil Inamdar shares story of Five Baniyas who created brands like Emami, Hindware, Snapdeal, Meru Cabs and Bansal Classes. These are inspiring.
Baniya In Sanskrit means trader or merchant. They always had an inherent understanding of money and business. For ages, they had been strong pillars of Indian business industry. The business environment has changed from traditional sectors to modern sectors like internet, retail, lifestyle. But their dominance still exists. The author doesn't view businesses from a caste perspective. Instead makes us aware of the good qualities this community have which are conducive for business success.
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