Voted best logo of the century and icon of the millennium, imitated, collected, hijacked, the Michelin Man alias Bibendum is one of the emblematic figures of the twentieth century! With his silhouette recognizable among thousands, he is a young man of more than 120 years, tireless, even indefatigable... So what is the secret of his success and longevity? Welcome to Michelin Stories, we will tell you all about it in this video!
➽ Who are we?
Michelin, a leading premium brand, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres and services for all types of vehicles: aircraft, automobiles, bicycles/motorcycles, earthmovers, agricultural equipment and trucks.
It also offers digital mobility services and publishes travel, hotel and restaurant guides as well as maps and itineraries.
➽ On this channel, you can discover our entire product range and learn more about our culture and innovations.
You can also find exclusive tests, comparisons and testimonials about Michelin.
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