Chili crunch doesn't exist in the korean food staple. Other asian countries does, so for him to trademark it is fucking wild.
@batacumba
3 ай бұрын
As a Korean American, I was about to say this too. Like bro, chili crunch isn’t even Korean! The audacity is f’ing wild. What a pos. 🤦🏻♀️
@danijones8314
3 ай бұрын
exactly! i’m part korean & i’d never even heard of this brand until i went over to a white friend’s house & their parents had it. i think that’s their main demographic honestly?? just white people (or super americanized young asian americans maybe?) who like the aesthetic but don’t really care about authenticity lol. the audacity to try to trademark it is insane
@aswespeak165
3 ай бұрын
@@danijones8314like half or??
@danijones8314
3 ай бұрын
@@aswespeak165 1/4 but i really only eat korean food lol
@aswespeak165
2 ай бұрын
@@danijones8314 hmmm ok lol
@Handwoven8138
3 ай бұрын
Very similar vibe as when Kim K tried to trademark "kimono"
@lrizzard
3 ай бұрын
please tell me this is a joke
@Tamaki742
3 ай бұрын
@@lrizzard I remember that from a long time ago.
@sourgreendolly7685
3 ай бұрын
@@lrizzardIt should've been but no, she tried it
@irisjoosten8669
2 ай бұрын
Remember when Disney tried to trademark Dios de los Muertos?
@24shineon
2 ай бұрын
More like Kim oh no
@dan-dmilesperhour
3 ай бұрын
I'm pretty sure anyone with six brain cells would come up with the name chili crunch on their own.
@adamsmith1904
3 ай бұрын
Imo this is like if Panda Express started to trademark Fried Rice
@caitlinluo1824
3 ай бұрын
This is worse because David Chang isn’t even Chinese!
@user-qx1om2wj1h
2 ай бұрын
@@caitlinluo1824 Weibo is going to absolutely drag his *ss.
@friednoodles666
3 ай бұрын
maybe it's just me, but hearing the word "crunch" this many times has made it stop sounding like a real word.
@samanthalaube
3 ай бұрын
Momofuku chilicrunch just sounds like noises to me atp
@creshiell
3 ай бұрын
It will always sound real to me because it tastes so goooooooood
@sirius1696
3 ай бұрын
I don't think my father, the inventor of the toaster strudel, would be too pleased to hear about this
@kirrb-dot-exe
2 ай бұрын
Dang, that is SO not fetch
@musicalbwayfreak
3 ай бұрын
It's like when Disney was trademarking Dia De Los Muertos. The nerve.
@ThatBlondePerson
3 ай бұрын
I like that he also trademarked Chile Crunch, which is an entirely different word. So if someone from Chile wanted to make their own separate product, they would just be SOL.
@andrewLoz
2 ай бұрын
Chile is its own country, US trademark law wouldn't apply there
@ThatBlondePerson
2 ай бұрын
@@andrewLoz someone who comes from Chile could live in the US and want to make their own sauce called Chile Crunch.
@andrewLoz
2 ай бұрын
@@ThatBlondePerson Fair point! They could go with Chilean Crunch
@ThatBlondePerson
2 ай бұрын
@@andrewLoz true! Thankfully though this guys bs didn't go through
@Frutebrute69
3 ай бұрын
This man ruined his own reputation before anyone even knew who he was 😂
@thehousecat93
3 ай бұрын
David Chang is one of the most famous chefs in the world. Sure he’s not Rachel Ray or Emeril Lagasse but he is absolutely a celebrity.
@dizzylilthing
3 ай бұрын
@@thehousecat93He's pretty famous but the culinary world is really wide and it's very easy to not be aware of every celebrity. most people don't know of the majority of Hollywood celebrities and the culinary world is both infinitely larger and much more segmented. What has he done that you are a fan of?
@-Unavailable-
3 ай бұрын
@@dizzylilthingpersonally I'm a fan of his chilli crunch lmao
@demetriam2408
3 ай бұрын
@@thehousecat93being a famous chef doesn't make him famous, more people would know Gordon Ramsay than any of the people you listed.
@littleprettyfairy
3 ай бұрын
@@demetriam2408i highly doubt gordan is more famous than rachel ray tho. even my middle aged mom and aunties dont know who gordan is im sure but def know rachel ray lmao
@heavenwaits
3 ай бұрын
i’ve been eating lao gan ma for so long and its existed well before he released his version, can’t believe he acts like he invented it lol
@novelezra
3 ай бұрын
For anyone interested, my uncle invented the Cob Salad.
@UhOphelia
3 ай бұрын
Your uncle created the best salad tell him thank you
@heavenwaits
3 ай бұрын
wait what’s his name so i can put some respect on it (if he deserves it but having created an exquisite salad i would assume he does)
@novelezra
3 ай бұрын
@@heavenwaits Larry David
@LuluPunk
3 ай бұрын
You know, my grandfather's name was Harold Bingo and he invented bingo.
@tmjfk
3 ай бұрын
my dad created this salad. stop or we'll take legal action
@lenapawlek7295
3 ай бұрын
You know what this reminds me of? Disney trying to copyright dia de los muertos except with fopd
@dizzylilthing
3 ай бұрын
It's also giving Disney trademarking hakuna matata
@Daydream_N
3 ай бұрын
Or Kim Kardashian trying to trademark kimono
@MosesSuppose
3 ай бұрын
I think the last video was deleted because Momofuko saw my comment about Lao Gan Ma being better and half the price. Sorry, Evil Pinely!
@heavenwaits
3 ай бұрын
LAO GAN MA GANG FOREVER ‼️
@mabelclyde2861
3 ай бұрын
LAO GAN MA YOU WILL ALWAYS BE FAMOUSSSSSS
@HHGofAntioch
3 ай бұрын
@@heavenwaitsyour "translate to english" option might be my favorite.
@asteranderson3115
3 ай бұрын
Lao gan ma supremacy 👍👍👍👍👍👍
@teresasoto2697
3 ай бұрын
Lao gan ma, my beloved.
@YourBuddyDinec
3 ай бұрын
Chilli Crisp guy so evil he took down the first video!
@polarfarina2726
3 ай бұрын
Yesterday I tried to click on the chili crunch video nine minutes after it went up and it was already privated 😭
@littleprettyfairy
3 ай бұрын
i was on the middle of watching it when he deleted it. 😭 i think i paused it and came back to it and it didnt work and then when i checked it was gone
@user-qx1om2wj1h
2 ай бұрын
Evil Pinely: Wow that's evil, here take my job.
@Alex-cw3rz
3 ай бұрын
I think the most important question here is: How much chili could a chili crunch, crunch if a chili crunch could crunch chili
@@sourgreendolly7685Giant snake, birthday cake, large fries, chocolate shake?
@AndromedaD
3 ай бұрын
Chili crisp sounds like it's one piece, like a potato crisp. Chili crunch makes more sense as a generic condiment name
@LordDomielOfElysium
3 ай бұрын
I thought you meant.. like one piece.. the anime, i was very confused.
@manaami
3 ай бұрын
@@LordDomielOfElysium same TT
@GothVampiress
3 ай бұрын
its a translation of the mandarin condiment name. theyre chili crisps because the condiment's a combination of chili oil and a popular crispy fried chili snack
@AndromedaD
3 ай бұрын
@@GothVampiress Ah, that makes sense
@mattymerr701
2 ай бұрын
"potato crisp". You just outed yourself
@prismaticheart513
3 ай бұрын
Trader Joe's must have also got a cease and desist because they change their chilli onion crunch to crunchy chili onion
@xephachi
3 ай бұрын
TJ doesn't care cause they easily rebrand repack their products for people who will buy them anyway
@ElementalWhispers
3 ай бұрын
My favorite ridiculous copyright was from the woman who ran Cafe Hon on Gordon Ramsay's Kitchen Nightmares. She copyrighted the word Hon (a popular shortening of the word Honey in Philadelphia). The whole city boycotted her business and she ended up making a public apology on the radio.
@MiniM69
3 ай бұрын
This isn’t true. Cafe Hon is in Baltimore, firstly. Secondly, most people in the city didn’t care as the word has a racist connotation- white women used to call black female customers “hon” to avoid calling them “ma’am” during the Civil Rights Era.
@arbyswitch5580
2 ай бұрын
@@MiniM69 as someone who is from Baltimore but somehow never knew where "hon culture" came from, but always felt like it was condescending as hell and also mad weird, good to know my suspicions were rooted in historical fact. i think they maybe mentioned "hon" being a common shortening of honey in philly because thats literally the case, and just goes to show that the word is not inextricably linked with baltimore in the first place, "hon" is just a fuckin word (also fuck cafe hon, fuck honfest, omg)
@newyardleysinclair9960
2 ай бұрын
@@MiniM69that's not why. I seen the episode. It's a local thing she hijacked
@newyardleysinclair9960
2 ай бұрын
huh? They wouldn't even serve to blacks if they were so racist as to not to want to call them ma'am lol
@josefinarivia
3 ай бұрын
This reminds me of how in 2017 the milk lobby successfully brought through amendment 171 in EU, which only allowed the descriptive words "milky, creamy, and buttery" to be used with cow milk products. Which was really restrictive since other foods can be creamy... Thankfully this was dropped recently.
@CleverUsername69420
3 ай бұрын
This is like if Prego decided to trademark “marinara sauce” imo
@hammerheadshark45
3 ай бұрын
who is this guy? we're a lao gan ma household
@dizzylilthing
3 ай бұрын
I make it myself cuz I like to incorporate my own white people twist (dill and smoked jalapeno seeds) but I respect all Lau Gon Ma eaters, I offer the handshake meme if you reciprocate
@lenapawlek7295
3 ай бұрын
I cant believe he tried to trademark this - i literally saw the chili crisp so many times before i knew anything about david cheng and ive never seen the momofuku can ever smh
@phyllojoe5346
2 ай бұрын
Imagine some celebrity chef trying to trademark the word "mustard". Like no, that already exists as a traditional condiment.
@George_vv
3 ай бұрын
Lao Gan Ma would never...
@kaemincha
3 ай бұрын
lao gan ma supremacy
@hammy5668
3 ай бұрын
I don’t know how long it has been out but I have been buying chili onion crunch from Trader Joe’s for at least 5 years!
@hairiestwizard
3 ай бұрын
He's always been mid and tries to build a mythology around himself rather than actually creating a legacy for his cooking. There are "food bros" and influencers that talk about his ideas like they're gospel but everyone that is in the industry knows it's all well known pre-established essentials in fusion cuisine that he's trying to slap his name on.
@shybluechild
2 ай бұрын
remember when the fine bros tried to trademark "react" . this has the same feel
@michaelgwirth9955
3 ай бұрын
I'm a minute and a half into this thing and I never want to hear the phrase "chili crunch" again
@Hello-yq7fw
3 ай бұрын
miss the og cardboard...
@greenhowie
3 ай бұрын
This is a clear ripoff, og cardboard should sue for infringement.
@LeoLegit
2 ай бұрын
Currently studying trademark / copyright law in Denmark, and "chili crunch" is just a descriptive word, which you can't trademark. That's like trying to trademark "fizzy water" or "sparkling water" 💀
@ping2262
3 ай бұрын
i could only think about how hes trying to sell gentrified lao gan ma and pose it as revolutionary the whole time i watched the video
@SlighlyMacs
3 ай бұрын
The grocery stores in my cities Chinatown have been selling a million different brands of crunchy chili oil, there’s many varieties.
@FrancisR420
3 ай бұрын
The intensity of chili with a satisfying crunch
@chelseaxjaye
3 ай бұрын
shablagoo
@acoelomate2984
3 ай бұрын
This video is so evil that I haven’t even see it yet
@zou1507
3 ай бұрын
I'm gonna pretend I've never seen this video in my life I'm sick in bed and need some good entertainment (it's nothing serious but I feel like I'm dying)
@thoultrei1792
3 ай бұрын
Get well soon!
@babyvision6780
3 ай бұрын
I feel that. I got pink eye rn.😭
@zou1507
3 ай бұрын
@@thoultrei1792 thank you!
@zou1507
3 ай бұрын
@@babyvision6780 that sucks, I hope you'll get well quickly
@casteanpreswyn7528
3 ай бұрын
I'm literally doing the same. Got c19.
@FloraMHorta
3 ай бұрын
Chilli Crunch? More like chill the fuck out, sir!
@sourgreendolly7685
3 ай бұрын
lmfaooo
@user-qx1om2wj1h
2 ай бұрын
Wait.....so he's Korean....but he's copyrighting one of the many names used to refer to a type of traditional Chinese condiment? I don't see that going over well with Chinese netizen.
@furuyawn
3 ай бұрын
boutta make my own condiment called chili chunch
@morningtime7187
3 ай бұрын
Thank you for not forcing us to hear the crunching
@David-hs9su
3 ай бұрын
He got Changnesia and forgot what a basic condiment is
@humancallednorah5648
3 ай бұрын
Changnesia is a very serious disease it’s a very controversial topic.
@averyeml
3 ай бұрын
His defense of “well if you have a trademark you have to actively defend it using cease and desists” is so weenie hut jr because, my guy, would’ve been easy to just not trademark it! He said “oh didn’t want to call it chili crisp to avoid Lao Gan Ma” when the truth is definitely either that he realized he couldn’t cease and desist them or that they have the trademark on that one already. But the fact that he’d avoid it because it’s a big respected brand is telling- if he’d just made a good thing and it got big people would do that with chili crunch as a name too!
@HHGofAntioch
3 ай бұрын
I think that Dudebro missed his chance 15 years ago. I'm whitey mcwhiterkind. There are asian markets everywhere i've lived in the US. And a whole bunch of those cuisines have gotten fairly mainstream over the last decade. We know about the markets. We know they have the good shit. We ain't scared of a different language on the cover when we see the good-good through the glass. Chili crisp sounds like a chip flavor from Australia.
@LeslieHuh
3 ай бұрын
The way they said they weren’t going to do this when they first got backlash for trademarking it 💀
@LettuceMayoSeller
3 ай бұрын
Thank you so much evil pinely! Thank you for not suing me in court because we both sell lettuce mayo!!
@mollyapteros
3 ай бұрын
Meanwhile I have a jar of Trader Joe's "Crunchy Chili" in my kitchen right now lol.
@Whatlander
2 ай бұрын
I prefer Lao Gan Ma chili crisp; never heard of this jabroski before. Anyone trying to gatekeep access to that delicious fried chili mulch is essentially a supervillain.
@kat-jones-art
2 ай бұрын
Onomatopoeia is one of my absolute favorite words, so thank you for using it
@crazyowlgirlcncowner
3 ай бұрын
When they brought up salsa macha I was like, "HE BETTER NOT HAVE THE AUDACITY TO TRY TO TRADEMARK MEXICAN FOOD!"
@CallmeMelinanow
3 ай бұрын
David Chang made a docuseries on PBS with Anthony Bourdain, called The Mind of a Chef. He is so smart, so driven, and a bit tortured. He’s accomplished so much in his life already. This is him getting lost in some that doesn’t matter. It makes me sad. I felt he was someone I admired before this. Chefs are an odd bunch, but I do find them interesting!
@SamuIise
3 ай бұрын
If these cease and desist letters were his decision, then he's probably not a good person behind the scenes
@mikel27180
2 ай бұрын
You can be good at something and still be a horrible person.
@XuiLeeEv
2 ай бұрын
Sadly, a lot of people lose their empathy once they become super rich. It's a studied phenomenon.
@ronoc9
3 ай бұрын
Brain: Hey, you already saw this. Me: No I didn't. Brain: .... You make a fair point.
@Tamaki742
3 ай бұрын
It's like when there was this guy who trademarked the word "Edge" because his game company is named Edge Games, then tried suing Edge Gaming magazine and EA for Mirror's Edge.
@theonoelle
3 ай бұрын
So evil he had to take it down the first time
@Dixiedingo_LBB
3 ай бұрын
Food/cooking is one of many special interests of mine (specifically regional cooking, history of food, science behind it) I've heard of David Chang here and there. I think he had a master class. I don't know about him personally, like as a person, but he's pretty big in the gourmet scene specifically because of his Korean BBQ. :/// hate to hear more about him like this gotta say
@waterbear8558
Ай бұрын
he's a mediocre chef but an s-tier culture vulture. he's korean but his brand is momofuku (japanese-sounding) and now he's trying to steal a chinese condiment. no actual asian person thinks he's legit. his target demographic are the ppl who just learned that the stuff they serve at chinese buffets isn't real chinese food and think that knowing that means they're cultured now
@eveningbats
3 ай бұрын
LAO GAN MA I LOVE YOU! SHE WOULD NEVER TREAT US LIKE THIS
@oddlem
3 ай бұрын
bruh he didn't come up with whatever tf chili crunch is, that's just chili oil and it's a traditional thing multiple different countries cook with which has existed for centuries (edit) ok so the article literally says that later, this still makes me mad
@samb3209
3 ай бұрын
Love a new Evil Pinely video just in time for my evil lunch break
@catus-cactus
3 ай бұрын
Same as when Mariah Carey tried to trademark Christmas and/or Merry Christmas for her per clothes line and wine. Also for her all I want for Christmas song
@logoninternet
3 ай бұрын
lots of confusion about the difference between a trademark and patent in the comments. a trademark implies ownership of the *name* "chili crunch" not the recipe. momofuku is claiming they own the name "chili crunch," not what it's made of. a patent would cover the recipe and would probably be impossible because you can't patent most recipes for many of the reasons people are mad about.
@devilscordiale
3 ай бұрын
this video was so evilly crunchy!!
@BenK12345
3 ай бұрын
no, they can't do it again.. if you stop actively enforcing your trademark then you can no longer take people to court for it. at least that's how it works in the US..
@beccaandgoodman
3 ай бұрын
Uncle Roger should roast this guy
@intrepidabsurdist
3 ай бұрын
@stuartsempleart should really get on this. I can’t wait to see some chili crunch art supplies.
@sassycatenthusiast
3 ай бұрын
I love when Stuart Semple comes up in the most obscure places lol
@athenagreen5390
3 ай бұрын
Not to um actually BUT um actually, crunch and crisp are different. Crisp refers to a lighter crunch, but is more of an appearance like chips or bacon. Crispy often refers to something very thin. Crunch, on the other hand, is an action, typically chewing, that creates the sound. It is typically thicker and heavier (and lower in pitch). Granola and ice should be crunchy. Think about it like this. If I get bacon, I want it crispy, not crunchy. Yes yes, its a minute detail, but I like think out loud about random topics.
@dizzylilthing
3 ай бұрын
You can have a crispy crunch, and you can describe something crisp as crunchy
@hollyjollyxmas
3 ай бұрын
Just received my cease and desist letter from evil Pinely
@Eddysig
3 ай бұрын
my fav is here just in time for my after-work breakfast chill time
@crumbdinger
2 ай бұрын
ur the goat for barely playing those chewing noises 🙏hail pinely, most evil🙏
@franminanicollier9431
2 ай бұрын
One reason my mom started using the Momofuku chili crunch in the first place is because it was similar to the chili sauce Indomie uses in their spicy noodle packets. Like, it's not new lol.
@ghostapologist4067
2 ай бұрын
6 days later and i still havent received my cease and desist... might just like and subscribe at this point
@bottyhammer
2 ай бұрын
Never heard of this momofuku
@buddywriggles
2 ай бұрын
Off to trademark Evil Pinely.
@feltfrog
2 ай бұрын
the first paragraph of the article made me so hungry
@cur1ouscatf1sh
2 ай бұрын
I saw this video and it made me want to go scramble some eggs and make breakfast tacos with chili crunch. So I did, 9/10, the only thing that would have made it better would’ve been if I had avocados. But seriously, I usually get my chili oil at h-mart, and there’s so many options it catches me off guard every time and I always have to go “wait… which one do I buy?” What a ridiculous thing to try to trademark
@LeeSophie01
2 ай бұрын
I love how whenever they introduce someone as "one of the most influential people of the 21st century" I've usually never heard of them even though I'm chronically online
@skylarfrancesco6948
2 ай бұрын
I love that even though he's not home he made sure to get some very nice cardboard for this
@RichardBaran
3 ай бұрын
O my people are pissing of Big Chili Crunch
@Kami-qj2ge
3 ай бұрын
love your vids, it has helped me a lot to learn english !!!!
@qutie424
2 ай бұрын
This is just as wild as the essential oil people trademarking “Four Thieves” and “Fire Cider” when the terms have been in use longer than the owners have even been alive.
@bumbley.umbley
3 ай бұрын
omg I read about this weeks ago and was livid, so glad to see it being discussed! Thanks evil pinely
@polarfarina2726
3 ай бұрын
Chili crunch on eggs, I might make that while I watch!
@jademoon7938
3 ай бұрын
Ok, but are you sure it’s him who’s doing this? I remember seeing in the news, this young girl, she was decorating cups with the images of Luke Bryant and selling them online. She was sued by him for half a million dollars. Copyright infringement. Her parents were pissed off and they went on the news and she was crying saying she sells the cups for like $20 and she makes $5 and she’s only sold a handful. Anyway, he found out about it, because even though he was suing her, he had absolutely no idea. Someone on his staff hired a company to enforce their copyrights and they were suing her on his behalf. And he fired them and apologized. That’s not the only case of this, I wonder if people will hire them and just assume they’re cool, and don’t know how far they’re taking things until someone gets attention on socials or trad media to be like, “Dude wtf”…. Not absolving him but this is a thing.
@brettboswell19
2 ай бұрын
Wow…. Shout out to all of us that made it through the jokes in this one 😂😬
@JulianKelly-pj5ws
2 ай бұрын
my misophonia thanks you for not including those chewing sounds for long
@scottbuck1572
2 ай бұрын
It would be like if Snyder's tried to trademark pretzel
@paytonsme
2 ай бұрын
2:36 “oh my god”😭😭😭😭 LOL
@KM-ne1ft
3 ай бұрын
I am waiting for that cease and desist letter dad
@keikomenhera
2 ай бұрын
momofuku means peach clothes
@Eddysig
3 ай бұрын
"crisp" sounds like one full food item, like a cookie. Crunch just sounds like the experience while eating something. Also if he called it "chilli crunch" why is he also going after "chile" crunch when that's not even what it's called? had no idea of this brand other than I see these noodles all the time in repack boxes when I unload stuff at Target where I work receiving, I was like 'oh hey I recognize that packaging!'
@hudaaishyy
3 ай бұрын
all eyes of rafah
@matjepson2192
Ай бұрын
Reminds me when those guys tried to trademark 'react'
@JosiahDePhoenix
3 ай бұрын
The re-upload is extra crunchy
@jaxhollywood9804
3 ай бұрын
Evil Pinely makes me so happy
@Otzkar
3 ай бұрын
pinely talking about IP laws in this abstract way, where people that create a trademark or a patent on someone else's invention just get away with it kinda sounds naive when in the past they usually do. I know only abuse of patent and IP law is below evil pinely but sadly the world is an evil place where only the evilest of pineleys can make it. how can you claim to be evil pinely if you aren't even ready to profit of of someone else's inventions, creations or ideas..
@mandasantoso
2 ай бұрын
I think the officer that approve this patent need to be fired... If not, I want to patent "searing water" as a brand name for hot water ingredients...
@mortymer001
3 ай бұрын
ill start a drama about rabbits so you draw one
@snotzolla2
2 ай бұрын
I work at trader Joe's and we have a crunchy chili oil
@unholylykoi
2 ай бұрын
momofuku interested me and i was going to try it. i have a few friends who like the stuff. with this kind of attitude though im incredibly turned off and will stick to other companies. ill be sure to tell people i know as well. lao gan ma chili crisp my beloved
@CrowLawyer
2 ай бұрын
The waffle galaxy music in the background made me happy
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