Soulja Boy's "Crank That" was a viral sensation, but the story of how he made it a hit is pure genius and often untold. Before the days of Spotify and Apple Music, people used Limewire to download music, a platform notorious for its illegal downloads and computer viruses. Soulja Boy cleverly exploited this by uploading "Crank That" under popular track names like Rihanna's "Umbrella," leading users to discover his song by accident-and they loved it!
At just 16 years old, Soulja Boy was making $10,000 a day on SoundClick and went viral on MySpace and KZitem, proving you didn't need expensive equipment to create a hit. His innovative approach didn't stop there; "Crank That" became the first song to sell 3 million digital copies, earned Grammy nominations, and led to a million-dollar deal with Interscope Records. He also capitalized on the ringtone boom, making millions from hits like "Kiss Me Thru the Phone."
Critics once said he was ruining hip-hop, but in reality, Soulja Boy was revolutionizing it by embracing new technology and innovative marketing strategies. He set the stage for future artists to follow in his footsteps.
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Негізгі бет The Untold Story of How Soulja Boy's 'Crank That' Went Viral
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