What happens when you meet your Alter/Ego? ✨ Let’s find out. Step into a world where new bags are born from leftover @coach leathers and magic happens when you rediscover parts of yourself you thought you'd left behind.
Watch "The Wasted Parts," our fall story starring @lola.tung and introduction to the Alter/Ego collection-a new range of bags crafted with the specific leather scraps left over from the creation of iconic @coach styles. With this collection, we're working to design out waste from the outset as part of our mission to build a more circular future for fashion.
Creative Agency: @ape__cc
Director & Photographer: @cprinz__
Product Stills: @anderskylberg
DOP: @rudh_mattias
Production Company: @newland.tv
VFX & Online: @daydreamer.ldn
Production Design: @valleva
Choreographer: @cprinz__
Stylist: @badnewsbritt @maxortegag
Hair: @danawillcutyou
Makeup: @misha212
Music: @sudanarchives
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