This is part 1 of the 1985 Pioneer Laserdisc "The World of Robert Abel: New Wave Television Commercial Pioneer" (SS098-0047) . This rare, Japanese-market-only LaserDisc contains a compilation of vintage commercials by Robert Abel & Associates, a pioneering group in the New Wave of television commercials that sweeped the 1970's and 1980's.
New Wave commercials were notable for their complex, fast-moving, and "in your face" aesthetic. As they were designed to dazzle and wow, they frequently took advantage of fancy camera work & the latest in computer technology. They were a showpiece for technology at the time and were some of the very first widespread consumer displays of the power of computers in visual arts. While the quality of source media easily dates the pieces in this collection, the incredible effects and presentation that Robert Abel developed continue to surprise and marvel to this day. When watching this collection, keep in mind that these commercials were produced between 1971 & 1984!
"The picture, the photographed image, the synthetically created image, the recorded image, the manipulated image, is the language of the 21st century." - Robert Abel
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Chapter List (by commercial/content):
00:55 - Message From Robert Abel
01:44 - Whirlpool Logo (1971; First Abel Production)
01:51 - 7up "Bubbles" (1974)
02:53 - Kawasaki "Ultimate Trip" (1977)
03:25 - 7up "McBubbles" (1974)
03:57 - Berger Paint "Vinyl Silk" (1976)
04:31 - 7up "Uncola" (1975)
05:33 - Renown Clothing (1978)
06:35 - Chevy V-6 "Malibu" (1977)
07:08 - Zenith System III (1978)
07:40 - Jovan "Man and Woman" (1978)
08:12 - Levi's "Brand Name" (1977)
09:14 - ABC Logo series/Klos 95 1/2 (1972 -1974)
10:01 - Kraft/Kodak/TWA/RCA/TF1 "Days of the Week" (1972 - 1976)
10:46 - Hilton/Columbia Pictures (1976)
11:11 - Disney The Black Hole (Title) (1979)
12:50 - Braun Micron II (1977)
13:23 - AT&T "Green Giant" (1979)
13:55 - Braun 2000 (1979)
14:30 - AT&T "Energy Building" (1980)
15:02 - Braun "Tiny Little Hair" (1979)
15:37 - AT&T "Access" (1980)
16:09 - Philips "Car Radio" (1980)
16:57 - Whirlpool "Tomorrow" (1982)
17:31 - TRW "Laser" (1981)
18:03 - Disney Epcot Center (Videodisc Sequence) (1981)
19:06 - Atari "The Fly" (1982)
21:16 - Maxfli DDH "Energy" (1982)
21:48 - Disney Tron (Sequence of Flynn) (1982)
22:51 - SOM "Dade County Stadium" (1982)
26:09 - Panasonic "Glider" (1981)
SOM "Chicago" (1981) was removed due to copyright.
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This was played back using a Pioneer HLD-X0 laserdisc player.
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Be sure to check out part 2 here: • The World of Robert Ab...
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