Got a TikTok notification yesterday that i can now post 60 minute videos. NOBODY is watching videos that long there 😆
@JocobsComments
2 ай бұрын
KZitem should just break shorts into its own company
@raffitimedia
2 ай бұрын
I don't disagree. They could run it like youtube music.
@SuperMetaTech
2 ай бұрын
@@raffitimediadef should be its own. I said this the day YT announced it.
@UnMundoconZaida
2 ай бұрын
I am happy to hear this good news, I just recently started and I don't really see the value of shorts, for me as a creator and for users to bring something really useful for their lifes. Come on 16 sec?!
@SuperMetaTech
2 ай бұрын
@@UnMundoconZaida I feel you. I just thought it would make the most sense for shorts to be its own app. Its own ecosystem of creators/viewers.
@UnMundoconZaida
2 ай бұрын
@@SuperMetaTech Totally🙌🏻, I am glad I am no on my own
@KingJosh-u5t
2 ай бұрын
Saw the title and was like: Finally. It should have been it's own app in the first place.
@KamikazeCash
2 ай бұрын
Shorts is the worst thing on social media. I hope the US bans TikTok just because I hate shorts so much.
@Jed1x
2 ай бұрын
My first reaction to the title of this video: Good.
@MichaelsBackporch
2 ай бұрын
Mine too, exactly!
@raffitimedia
2 ай бұрын
hahaha, tbh, it would be a good thing...
@culturepreneur
2 ай бұрын
I only watch tik tok on my computer because I don't want to end up on a brainrot scroll for 1.5 hrs lmao
@Dancing_Alone_wRentals
2 ай бұрын
...hee hee......the phone has the built in safety that the battery will eventually go down.....Imagine a computer that is plugged into the wall....they would find you brain melted into the cushions of the couch a week after the power company turned the lights off for non payment.
@ShowMetheHawgs
2 ай бұрын
Wasn’t sure where you were gonna go with the title but I feel better having watched this. The core of my channel is long form. Shorts are more like the icing on a cake.
@TedMattos
2 ай бұрын
It may be my age talking at 57 year old, but I prefer longform content. Heck, I don't even have a TikTok account and even KZitem shorts don't do much for me. I guess I'm weird; I like being invested in the content I watch. :) Good stuff, Uncle Raff!
@SirCottiny
2 ай бұрын
From a content creator point of view, shorts just don't make sense: little ad revenue, few people converting from short to long form viewers, subscribers with 0 value since they forget who what they watched 3 shorts ago since it is a very passive experience... MatPad summarized the issues around shorts very accurately.
@thesequelvintage
2 ай бұрын
The funniest thing ever is that every platform knows television had it right, they just have to do all this BS to gradually nudge their users back to that format over 2 decades after promising something different LOL
@soniateach
2 ай бұрын
I have been off TikTok for years because I found the content overstimulating. I recently got an email from them to join their 1+ min growth program, basically inviting long form video creators on KZitem to create content on TikTok. I almost considered it then remembered I don’t like TikTok from a user perspective so it’s not worth creating content there. I’m interested to see how this all plays out!
@les808osh
2 ай бұрын
Raff… I’m guessing that YT partially funds shorts with the ad money they get from non-monetized long-form channels. If I remember correctly, the initial shorts fund started not too long after YT began running ads on videos from non-monetized channels. Think about it… they don’t share that ad money with the non-monetized creators and keep 100% of the booty.
@sonumbgotshorts
2 ай бұрын
I've decided to remove the shorts from another channel and just make a shorts channel. If youtube would count short and long form content the same it would be better.
@DavidFosterVlog
2 ай бұрын
I watch TikTok only on my computer😅. I hate the phone app.
@jacobreviewseverything
2 ай бұрын
I really don't get the hate against shorts. I get maybe 3/4 of my subscribers from shorts and they never watch my long form videos. The people watching my long form are about 1/4 of the subs and very rarely watch any other of my videos. Both are great in tandem if done properly. I may be an outlier here but if I only had one and not the other then I wouldn't have seen the growth that I have (granted I'm less than 200 subscribers right now but my watch hours are stupid high). I do appreciate your insight though. Maybe I'm wrong. It's good to learn. Edit: I just got to when you said you're not talking about channels like mine. With that I'm mind I'm happy to share some stuff I've learned that nobody is sharing because it's either a secret or maybe I've just developed it myself. IDK. I'm turning 40 next week and I guess this is my midlife crisis.
@mat_in_texas
2 ай бұрын
I’m a small channel and immediately saw a drop in my long form video views after putting some effort into my shorts.
@ryanrhodescooking
2 ай бұрын
I realized I can't rely on adsense on YT or FB and I need to have a product I sell on the back end that would make shorts viable but also preferred. especially if it's a lower priced quicker buy item.
@raffitimedia
2 ай бұрын
Yes! This is what I've been saying for years! haha. Sell your own stuff.
@ryanrhodescooking
2 ай бұрын
@@raffitimedia but 99% of creators don’t have the skill set or want to sell a product or service. They’ll just fade out before that happens
@raffitimedia
2 ай бұрын
@@ryanrhodescooking that's where I would sell affiliate products. You know?
@ryanrhodescooking
2 ай бұрын
@@raffitimedia but people don’t want to sell. Most content doesn’t lend itself to that. Even though ads in between our videos things are being sold anyway. But I think most content creator careers will be short lived
@ryanrhodescooking
2 ай бұрын
@@raffitimedia I have like 40 content creator friends and they all don’t want to be bothered with selling. Anything that reduces their views on the short term they will stop doing immediately
@KRXOVRmedia
2 ай бұрын
Saving this to share every time I see people bxtch and moan about not getting paid off short form videos.
@GoldilocksDoesThat
2 ай бұрын
One thing about TY is that they always adapt to the times. I don't see shorts going anywhere. Just because they haven't found the happy medium don't mean they they won’t find it.
@ItemFastReview-ft1be
2 ай бұрын
If given a chance I don’t want to be a KZitemr, I want to be the company that pays KZitemr 😅😅😅, aim high brother 🎉🎉🎉
@JesperMakes
2 ай бұрын
I think you're right uncle Raffi.
@BrianHallmond
2 ай бұрын
I think shorts are horrible productivity and mental health. At least for some people. Easily distracting and time sucking. I wish KZitem would at least allow users to toggle them on/off. I don't want the temptation. I stopped paying for Premium because of shorts.
@ryanhlew
2 ай бұрын
Shorts are seemingly going to be prioritized next year or 2 to take back from Tiktok. But even if they cut RPM after that, phone vertical viewing demand is so high. Hard to imagine it doesn't have a place. Creator businesses, should definitely do longs as well especially if they sell service based offers.
@YT-AleX-1337
2 ай бұрын
I think KZitem just prioritized them bc they're highly addictive and everyone was going to TikTok I personally think short vertical content won't get any more popular than it already is Also you have exactly 3x the amount of subs I have
@raffitimedia
2 ай бұрын
I think that unless cinema and TV goes vert, vertical video will only be popular on cell phones...and I think that cell phones will be replace with wearables in the next 10 years. Then everything will go back to horizontal viewing for the immersive experience.
@iamlashawnda
2 ай бұрын
I wonder why they won't just implement unskippable ads within short form content? lol I mean as a consumer I wouldn't like it but who likes AD's? I definitely don't like when they include an ad in the middle of the short that I am watching. That pisses me off so bad. At least let it finish and show the ad when I swipe. I do exactly what you mentioned. I start swiping crazy out of confusion trying to get back to where I was and then just hop off out of frustration.
@raffitimedia
2 ай бұрын
Exactly. Whoever came up with that idea should be fired. lol
@iamlashawnda
2 ай бұрын
@@raffitimedia Facts! lol
@jj671-o5m
2 ай бұрын
Or we can all just buy YT Premium 😂😅
@Joshsmii
2 ай бұрын
What’s the background song? It’s ingrained in my mind lol
@amendex
2 ай бұрын
Here s a hot take: smartphones will disappear before shorts & other vertical video outlets. When AR glasses/lenses become the new smartphone, maybe then we won t need vertical videos anymore.
@BillyBrendan
2 ай бұрын
Currently doing an experiment uploading shorts daily. It has harmed my channel's long video views and hasn't increased my subscribers, think I'm done with shorts
@BedtimeRecap
2 ай бұрын
Subs came from shorts are mostly dead subs they will never watch your long video Even they they never watch your shorts after few days of subscribing because KZitem start suggesting new shorts of other creaters That's why shorts most views came from new viewers not from returning viewers
@KASAM.FAMILY
2 ай бұрын
I think now my shorts and channel is being deprioritised and it’s hurting.😢 Hope to get in my previous track soon🤞
@hamilton_reacts
2 ай бұрын
Shorts videos are decreasing the Average View Duration of the Long Video creators...Thousands of creators have already complained about that...Low AVD means low income...This is not good for business...
@stephenbahrmarbles
2 ай бұрын
Great news !!! Thanks for your thoughts! I can’t stand shorts and I personally think they are cheapening this platform.
@MattCommand1
2 ай бұрын
Over time, I think I have settled on a couple reasons I would create a short such as a good Google search or perhaps YT search result. But as far as I am concerned, Shorts viewers are not the type of viewer I prefer. Viewers with only 30 second attention spans, is not my jam. Let the under 30's have it. My people are generally over 40 with assets in life.
@NewMexicoCountrySongs
2 ай бұрын
Shouldnt one do both shorts and long?
@AMOGaming24
2 ай бұрын
IMO i don’t believe shorts going anyway, i feel like KZitem ONLY started shorts was to compete with TikTok. Bottom line KZitem is going always be the winner.
@MuaythaiGalaxy-Official
2 ай бұрын
As I am NewBee for 3 weeks, i thought it was already the case to share Ads revenue depending on Views, Reviews, Percentage Watch, Shares, comments, likes . This is a very good strategy to fight stupid IA content generator if Short Ads revenue are prioritizes with insights . Moreover, Creators have to keep high quality contents, so viewers will be more engaging to watch theses clips.
@Because_Reasons
2 ай бұрын
I'm REALLY confused as to why you don't have more subscribers or views on your videos...
@felinefureverfarm
2 ай бұрын
All I know is Raffini is my fave!!
@felinefureverfarm
2 ай бұрын
Raffiti.
@evelynparhamreviews
2 ай бұрын
Good! I sure hope they deprioritize Shorts because they are a waste of time and money, too. Shorts did not help my channel; they hurt it. 😢 Now, I am considering privating all the shorts on my channel. I stopped making them to focus on longs. On my hobby channel, Shorts did not hurt, but I stopped making them anyway. Thanks for the info, Scott!
@GenialesTuning
2 ай бұрын
Personally, I haven't really been able to do anything with TikTok yet. Maybe it's because of the content I make, which doesn't really work on TikTok. And I'd rather take the extra 6 to 10 euro cents per 1000 views with my #shorts than nothing at all. However, as a German creator, it's sometimes not easy to assert yourself against the English language, even if you've built up the biggest LEGO-themed channel in southern Germany. But I'm not discouraged, I'm having too much fun with this topic to stop. That's why I have a clear goal: the first KZitem Playbuttom is a must!
@BrendanMiranda
2 ай бұрын
That wouldn’t be the worst thing. Shorts get a lot of traffic to your channel but it’s hard to convert subs out of people who are scrolling through content in a way that’s low commitment.
@SimPaulJack
2 ай бұрын
Makes sense. I don't see how YT can monetize them vs longer vids. Let TT be TT and YT be YT. I don't get it how every tech company wants to be every other tech company. Do what you're good at. Look at Twitch ... though that could be debatable.
@afrominded
2 ай бұрын
Shorts suck. I have tested having long videos and shorts on 2 different channel. Every time my shorts did well, the longer videos tanked. Literally went from 2K+ views, to 3-10 views. I ended up creating a completely separate shorts channel instead. The channel is growing but it is hard to make a connection with shorts viewers.
@raffitimedia
2 ай бұрын
yep, exactly.
@9realcats
2 ай бұрын
Raff-what are ypur thoughts on Livestreams? I mean doing daily Livestreams..do you feel folks who subscribe to Livestreams are more apt to keep comong back or watch long form content? Thanks for the info
@DarrenAllatt
2 ай бұрын
(Session time divided by revenue) x watch time per short
@COOLSAUCE21
2 ай бұрын
I think shorts might become its own app if TikTok gets banned in the USA. All those TikTokers will need somewhere to go. If not KZitem, it's going to be Instagram. I'm from India and here, ever since TikTok got banned, Instagram has become TikTok 😂
@1gdeconciencia
2 ай бұрын
i'm starting my youtube channel as a long form format but I want to use shorts only to announce briefly the content of my long ones. I really don't like the tendency tik tok has injected to human mind, but hey... at least these companies pay for that
@BUSYIQ
2 ай бұрын
Personally, i think shorts have hurt my channel, i tried shorts for a week and got decent amount of views. However, views on my long form has significantly fallen. I have uploaded 3 longform videos after i uploaded the shorts, None of those videos have crossed even 60 views. Am done with Shorts on my main channel
@LifeThriverAmen
2 ай бұрын
Oh man… that’s kind of a bummer considering the fact that I like making shorts only just to get a small message out
@HumorHiveyt
2 ай бұрын
Lol I have 3 shorts channels and 2 of them are on youtube partnership. It's gonna a crazy 2025 of us.
@AlainaMartinLe
2 ай бұрын
Good video!!!
@raffitimedia
2 ай бұрын
Thank you!
@bradley7
2 ай бұрын
Shorts should never have been a montizeable thing and they should stop paying for shorts in ad rev and they definitely should only be used to direct traffic to the long form content
@livinginoklahomacityofficial
2 ай бұрын
Short form has been a dying proposition since they were introduced. It's hard to monetize doing it as a creator (and as a platform as it turns out). It's ineffective for conversion for anyone using a platform to monetize their business compared to long form. And despite these realities, what's possibly more dangerous for creators is the "trap" that's created when those short form videos "perform way better than long form", causing creators to shift their focus from monetizing/converting strategies surrounding long form in pursuit of these dopamine inducing vanity metrics. It's a distraction, don't get caught in the trap.
@Dancing_Alone_wRentals
2 ай бұрын
I can't imagine people actually make money of videos. Sure, some do....but what is the real percentage? That said, I'm wishing everyone well, if you earn anything more than pizza money...I think that is fantastic and hope all goes well for you in 2025, 2026 and beyond ! !
@DiveDeepwithTiffah
2 ай бұрын
TikTok is actually better at shorts, i don’t like watching shorts on youtube.
@CheesePressEducation
2 ай бұрын
I'm a weirdo
@DVnc_
2 ай бұрын
You said shorts are gonna make more money
@raffitimedia
2 ай бұрын
I said that RPM's have gone up. That doesn't mean that everyone will make more money. There have been a lot of creators that had their channels die. youtube is favoring better shorts content.
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