As we become more conscious of sustainable spending, the balance between luxury and sustainability can define our choices. Luxury items are, by their very nature, additional to, rather than integral to, what we need to live our lives well. The current appetite for fast fashion has shone a light on the many advantages of luxury. Luxury goods are designed and hand-crafted by artisans and are durable, made of robust, high-quality materials - a clear contrast with low-cost, throwaway items.
Is this enough to give luxury the sustainability credentials that could reinforce and widen its appeal to increasingly sustainability-focused consumers? What can we learn from brand leaders in this space? How do consumers ensure that they are being ethical in their behaviour?
Watch our video to hear about the ways in which consumers and business can align to make the move from conspicuous to conscious consumerism.
The video features Dr Dafna Goor, Assistant Professor of Marketing at London Business School and London Business School alumna, Emma Bruni MBA2020, Supply Chain Strategy Director at Burberry, Amy Nelson-Bennett, CEO, Positive Luxury. The discussion is moderated by Amy Nguyen, Independent consultant & writer, Forbes contributor.
To learn more about these discussions and gain actionable insights into pressing business issues, explore think ahead, London Business School's event and podcast series.
To view other videos in the think ahead series, please click this link: • think ahead: Breakthro...
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