Ed speaks with Paul Shapiro, co-founder and CEO of The Better Meat Co., a food company that makes meat through fermentation. They discuss how Paul’s career in animal advocacy led him to start a company, his advice on fundraising, and why he believes saving animals can help save the planet.
Timestamps:
00:00 - Ask Prof G: Have you ever considered going vegetarian?
01:49 - Welcome to First Time Founders
02:49 - Introductions
05:04 - How did we get here?
08:30 - What inspired you to get into animal protection and advocacy?
10:01 - How does innovation end exploitation?
15:19 - What is different about Better Meat?
18:27 - Why isn't everyone doing this?
24:17 - Should we be concerned about the processing of meat alternatives?
27:03 - Climate concerns vs Animal Welfare
29:39 - What has surprised you about running a company?
32:32 - Does running a business detract from your ability to make an impact?
34:12 - What could the government do?
38:04 - What has been your biggest personal challenge?
39:10 - Advice to yourself when starting the company?
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