At first glance, American Eagle’s new clothing line with tennis star Coco Gauff, which launches today, looks like a standard collaboration between a major brand and a stylish celebrity. The collection, which includes denim shirts and dresses, jackets and jeans, is part of American Eagle’s, or AE, fall marketing campaign, and continues the retailer’s relationship with Gauff, who appeared in the spring 2022 campaign. But Goff’s debut as a designer lies at the intersection of two growing narratives in business: the influence of Gen Z consumers and the rise of the female employee movement as a marketing force. “Gen Z is the quintessential disruptor generation.
#cocogauff #usa #uk #english #cryptocurrency #crypto #usopen #america #usopen2023 #tennis #youtube #unitedkingdom #youtuber #serenawilliams #nadal #youtubeshorts #yeezy #califonia #miami #miamibeach #google #athlete #athletics #atlanta #georgia #art #sport #igaswiatek #wta #wtatour #uk #unitedstates #rihanna #jayz #beyonce #asaprocky #kanyewest #kimkardashian #tyson #usa #miketyson #francisngannou #michaeljordan #fury #boxing #anthonyjoshua #carlosalcaraz #parisOlympic
Негізгі бет This Coco Gauff-American Eagle collab says a lot about marketing to Gen Z.
Пікірлер