Welcome to Episode 47 of The Construction MF'ers podcast, where we explore the complexities of marketing, growing, and scaling within the construction industry.
Scott Peper, our CEO and Founder, introduces Luke Eggebraaten, the Founder and Managing Partner at Phaser Marketing, co-host of the Dirt Bags Podcast, and author of the book, "The Digital Dirt World". Together, they explore the critical importance and the unique challenges and opportunities of marketing and the impact that it can make on your company.
𝗟𝘂𝗸𝗲'𝘀 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 👇
From the cold of Minnesota to the warmth of the desert in Arizona, Luke's story is one of transition, passion, and strategic foresight. Initially marketing for an orthodontic practice, Luke's entrepreneurial spirit couldn't be contained, leading him to establish Phaser Marketing. His venture into the construction sector wasn't merely a business move; it was fueled by a genuine commitment to the 'dirt world' niche. Through this lens, Luke transformed Phaser Marketing from a side project into a full-fledged operation and highlights two main attributes behind his successful business that many entrepreneurs go through on their journey.
𝗘𝗽𝗶𝘀𝗼𝗱𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 🎙️
🔹Discover the two things that impact the growth mindset the most, and why it’s important to hone in on one goal, instead of spreading it too thin.
🔹Gain insights into how marketing isn’t just about “finding leads”, and how it can impact the business as a whole.
🔹Learn strategies that most construction companies aren’t doing, that could lead to higher loyalty and engagement from employees, recruiting, and clients.
🔹Trace Luke's transformation from offering broad marketing services to becoming a beacon for construction marketing - turns out focus is part of the winning formula.
Don’t miss out on these tips and insights that will help your business in marketing, and growth!
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/ luke-eggebraaten
🔗 Follow Phaser Marketing on LinkedIn:
/ phaser-marketing
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/ scott-peper-9387288
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