Celebrity Endorsements
According to U.K.-based fragrance retailer The Perfume Shop, celebrity-endorsed perfumes accounted for 40 percent of the total market in the U.K. in 2007. In the U.S., celebrity fragrances are readily available as well. Companies who have celebrities endorse their fragrances do need to consider which celebrities will really sell their products. Celebrities should be known globally, such as Charlize Theron or Halle Berry. The celebrity must have a high level of credibility in her field whether she is an actress, athlete or musician.
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