In this video I have a tough conversation with Toyota, Ford, & Hyundai dealership General Manager (GM), Kevin Harris. We talk through some controvercial topics to include markups, greedy dealership tactics, the slowing of car sales across the US, and the high prices of new vehicles... specifically the 2024 Toyota Tacoma and 2024 Toyota Tundra. I ask for his honest, unfiltered responses... and I think he delivers.
Even after offering to share the topics with him the day prior, he respectfully declined and opted to do this LIVE! No prep, no going through the questions beforehand. These were his honest, on-the-spot responses.
I appreciate Kevin for taking the time to have this discussion. Not sure I'd be met with the same level of optimism with other GMs... so big shoutout to him.
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-Stay Untamed...
QUESTIONS ASKED:
1. Could you tell everyone who you are and how long you’ve been working in auto sales?
2. It’s no surprise that sales have slowed tremendously across all dealerships recently… what are you guys doing to remain competitive in today’s tough market?
3. Hardest vehicles to sell right now?
4. Easiest vehicles to sell right now?
5. Tundras and Tacomas stacking up on Toyota lots across the US. Why do you think that is?
6. Why have you historically charged markups? Is the additional $5-10K really worth losing a potential life-long customer? They likely won’t come back. (Especially in a small community like ours, where reputation matters).
7. Are you still deploying them now? Who benefits from these markups?
8. I often encourage folks to leave 1 star reviews for dealers that charge markups… and to remember who the greedy dealers were throughout the last few years. AND to never pay them business in the future. What would you say to that?
9. What is it you enjoy most about what you do?
10. What are the biggest challenges you face as a GM?
Anything else you’d like to share with my viewers?
#toyota #carmarket #generalmanager #markups
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