Join Prateek from DataVinci as he dives deep into the complexities and solutions for setting up enhanced conversion tracking for web applications using iframes. This comprehensive tutorial covers everything from understanding the basics of enhanced conversion to implementing cross-site iframe tracking and utilizing the Calendly API for capturing user data. Whether you are dealing with iframes that restrict data accessibility or need to hash sensitive user data for Google's servers, this video has you covered. Watch as Pratik guides you through a detailed, step-by-step process, demonstrating how to effectively manage iframe challenges and improve your conversion measurement accuracy.
Key Topics Covered:
Understanding the challenge of setting up enhanced conversions in iframes.
Exploring the basics of enhanced conversion for web and cross-site iframe tracking.
Detailed walkthrough on using the Calendly API to capture and hash user data like email addresses.
Step-by-step guide on creating a cross-site listener and configuring Google Tag Manager to track iframe events.
Best practices for handling API tokens and ensuring secure data transmission.
Practical tips for setting up Google Ads conversion tracking tags and leveraging user-provided data for better conversion insights.
Timestamps:
0:02 - Introduction to Enhanced Conversion Tracking
0:22 - Challenges of Tracking in Iframes
1:08 - Basics of Cross-Site Iframe Listening
1:41 - What is Calendly and Its Role in Conversion Tracking?
2:09 - Understanding the Four Steps of Enhanced Conversion
7:48 - Detailed Setup in Google Tag Manager
17:48 - Finalizing and Testing the Setup
Watch this video to master enhanced conversion tracking in iframes and take your digital analytics to the next level! Remember to like, subscribe, and comment with any questions or feedback.
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We are Digital Analytics Agency with a team of highly skilled people in Google Marketing Cloud and Adobe Experience cloud. We have solid expertise in the entire digital analytics stack - Tag Management, reporting, analysis, data visualization and conversion rate optimization.
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