Rather like ITV in the late fifties, renting TVs was "a licence to print your own money" before the price of consumer electronics plummeted and various other factors made the bottom fall out of the market.
The ITV connection is apposite, many related companies made a fortune out of TV rental in the halcyon days; the profits they made from their ITV franchises were a joke in comparison. Being part of an ITV contractor was virtually a vanity business for companies like BET, GEC, Granada Group and Telefusion -- the latter, one of the founder members of Yorkshire Television.
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