Join Tony Desanctis in this insightful discussion on modern marketing strategies tailored for Gen Z and other key generations. With Emily highlighting Gen Z's $147 billion annual spending power, learn how authentic marketing, value-sharing, and storytelling can capture this influential audience. Marketing expert Amanda Swanson shares three essential tips for crafting an effective marketing strategy, emphasizing the importance of the top and bottom stages of the sales funnel. Discover how to enhance your brand representation and build strong one-on-one relationships with your audience. Don't miss these valuable insights for marketers aiming to stay ahead in a dynamic digital landscape!
Key Topics Covered:
Gen Z marketing strategies
Importance of authenticity in marketing
Storytelling and value-sharing techniques
Effective use of the sales funnel
Building strong one-on-one customer relationships
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Timestamps:
00:00 Introduction by Tony Desanctis
00:09 Follow-up on previous marketing discussion
00:13 Emily on Gen Z’s spending power and marketing approach
00:21 Importance of authenticity and storytelling
00:37 Highlighting other generational marketing needs
00:47 Introduction of Amanda Swanson
00:49 Amanda's top three marketing tips
02:26 Importance of the sales funnel stages
02:33 Brand representation and customer relationships
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Негізгі бет Ғылым және технология Unlock Gen Z Marketing Secrets! Top Strategies with Emily Osburn & Amanda Swanson
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