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Transcript:
Why every scientist needs to maintain an active LinkedIn account? In this video I will highlight 5 reasons to create a strong online presence on this professional networking website.
Hi I am Pavel with OnePointe Solutions, an end-to-end provider of laboratory furniture design, manufacturing and installation. I am a recent PhD graduate and I used LinkedIn for several years and steadily grown my network and online presence.
The first reason why you need a strong LinkedIn profile is because it is a digital footprint of who you are as a professional. For scientists, it means highlighting your awareness about latest research and technology trends, understanding broader context of scientific discoveries and how they translate into real life applications in healthcare, pharmaceutical industry and other life science industries. This digital footprint is often the very first thing people will look at these days, and if there is nothing, you are an UNKNOWN QUANTITY to a hiring manager or future collaborator or colleague.
Secondly, LinkedIn is an amazing resource to learn about the latest trends and news. By following companies, their employees, engaging with their content on the platform, you become aware about cutting-edge technologies, companies’ financial performances, and learn about their R&D pipelines and milestones. This is a crucial requirement for scientists who want to rise to the top of their respective fields and get ahead of the curve.
Thirdly, you may not be aware but the biggest share of companies on LinkedIn are actually biotech and life science companies. Do I need to say any more than that? This is THE place to connect with their employees, build your network and leverage it when the time comes to transition into your next job. Also, in times when we can’t really see each other physically, you need a place to interact virtually. And LinkedIn is well suited for that purpose, with professional groups, individual messaging, live videos, and other ways of engaging with each other and sharing content.
Another point is job searching. When it’s time for a next step in your career, LinkedIn is a perfect place to start exploring new opportunities. Many companies post their available job positions and in certain cases, you can apply directly through LinkedIn. And while this is all true, a LinkedIn poweruser, like you are about to become, would also leverage it to directly connect with hiring managers or recruiters from places you want to work for. In fact, having a strong presence on LinkedIn, engagement with others and a robust network of connections is what gets you higher in recruiters’ rankings.
And finally, LinkedIn is a platform that is all about professional networking. That means your interactions there would improve your communication skills in the digital world, an increasingly relevant skill to have. Professional networking is all about adding value. If you can connect two people in your network with each other and they end up collaborating on the project, or you refer someone for a job, you are helping others. And doing that has a way of coming back, when you need it most.
So these are 5 reasons why as a scientist you should establish and maintain a strong and active presence on LinkedIn. Hit the like button if you liked this video and if you found it helpful and subscribe to our KZitem channel. Thank you for watching.
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