Hi! My name is Mary, im a photographer, a video editor and a creator. Today I wanna show you my new video project for Uterque. I'm so excited to be a part of this campaign.
In 2021, the Spanish company Uterque announced the closure of its boutiques all around the world in early 2022. For many people the news has become sad since Uterque is the best style-forming store of the entire INDITEX group.
Creative shooting represents the format of a potential farewell campaign for the brand through our way of view. We wanna say thank you to the company for their wonderful service, magnificent and unforgettable collections.
In this photo shooting, we have decided to make several styling variations, showing the DNA of the brand via sequins, rhinestones, nails, feathers, bright colors and prints. Several notorious brands were used to maximize the brand versatility from 2008 to 2022. The brand evolution is displayed: the bright appearance, its dawn and the mournful sunset.
The author of the idea is art-director and stylist Nikita Gorshkov.
Team credits for Uterque:
Art-director/style: Nikita Gorshkov @kkkentuckyyy
Photographer: Ksenia Chuprunova @xeniaravika
Models: Lana Ross @lana1ross, Anna Polovinkina @polovinkiina, Iren @iren4a
Stylist: Praskovya Lifanova @praskovia_style
Muah: Alena Bastrukova @alena.bastrukova.beauty, Anya Dorosh @anyadiii
Hair: Lidia Malets @lidiamalets
Set-design: Ksenia Belolutskaya @beloksen
Florist: Olga Chernykh @flowers_and_you_msk
Nail artist: Daria Dmitrieva @art_akula_
Backstage: Liza Alex @liza_alex
Video: Valentin Manyanin @vmn_21, Maria Antipova @timetodrinkrealwater
Style ass: Anastasia Marandych @marandych_fm
Hair ass: Lena Fedorova Лена Федорова @felenta_mua
Special thanks: Viktoria Chistyakova @viktoria_chis , Maxim Krysanov @maxmaus_
Location/ rental: @mayak_studios
Негізгі бет Uterqüe fashion photoshoot
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