This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks with Ron Baker, Founder of VeraSage Institute, author, and long-time influencer in the finance and accounting space. Ron and Randy discuss the concept of value-based pricing and the need for businesses to move away from the traditional hourly billing model. Ron also highlights the need for CPAs to shift from being problem solvers to strategic advisors, guiding businesses toward their desired future state. Ron and Randy discuss the value of taking risks and adapting to change to stay ahead in a disruptive market as a business.
Full show notes: www.maxio.com/podcast/6-value...
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