A wave of consolidation is sweeping across the US healthcare industry resulting in a transition from the traditionally siloed patient care cycle to a holistic care experience. For marketers, this presents an exciting opportunity to connect the dots across the entire patient care cycle - from the doctor’s office to the pharmacy and open enrollment. However, traditional challenges remain, such as measuring incremental conversions, HIPAA compliance and omnichannel campaign execution. Plus, the continuing deprecation of third-party cookies puts pressure on marketers to seek data tools that can enrich first-party audience data.
Viant provides a solution. As a leader in people-based technology, Viant empowers marketers to move beyond third-party cookies with solutions built for today’s evolving healthcare landscape and the New Open Web. Learn more here: now.viantinc.c...
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