Last week, a video surfaced that KICKED into high gear within Christian circles. It featured an Ohio megachurch who kicked off Super Bowl weekend - LITERALLY - when a pastor kicked a Bible (dressed in a football book-cover) as part of a sermon skit. The Bible shanked to the left and went into the crowd. It also featured a halftime-like performance with a referee swinging around like Miley Cyrus to the tune of "Wrecking Ball."
Many threw their Biblical penalty flags at this clips and piled-on the criticism like 300-pound linemen for a goal-line stand.
This past Sunday, a week after the controversy, I drove out to Crossroads Church near Cincinnati to see what what this church was all about.
First impression....oddly, was the amount of caffeine everywhere. Every adult was encouraged to have a coffee in hand, while kids had an assortment of soda to choose from. All seats in the auditorium had cup-holders. A weird first impression, but when it was EVERYWHERE, you looked like an outsider for NOT holding a cup.
Secondly, this megachurch had So. Many. Illustrations. They didn't just double-down, they triple-downed on the visual learning. There were Instagram posts. They played movie clips. There was a picnic table set. There were mercy pies to illustrate God's mercy. There was a conveyor belt with luggage falling off to the side. There was so many illustrations used, it was hard to bring it all together.
Thirdly, my main question boiled down to what type of discipleship does church models like this produce? Everyone has different entry points into accepting Christ as their Savior. But when it's so focused on entertainment and dives heavy into consumer-based marketing, how does this speak to Christianity at large?
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▶️ Timestamps:
0:00 Cincinnati
0:44 Kicking Bible Controversy
4:44 Inside Church Service
6:31 Invisible at Larger Churches
9:52 Bartman-Like Online Reaction
13:44 So Much Caffeine
17:01 So Many Illustrations
21:17 Indirect Response?
23:45 1 in 34,000
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