#HaojueXCR300 PRICE ANNOUNCED, THIS IS DESTINED TO BECOME AN INDICATOR TO LOOK AT
This week coincides with the national day, i wish the great motherland prosperity! as a media person in the motorcycle industry, i wish china's industrialization process to continue to advance and become a complete, high-level industrialized country.
THE INDUSTRY SEEMS TO BE DOING NOTHING BIG THIS WEEK. ON NATIONAL DAY, THE PUBLIC ANNOUNCED THE SALE PRICE OF THE XCR300 27980 AND BEGAN PRE-SALE.
During the mobo meeting, hao held a dealer meeting in chongqing, the level of unknown, this price should be discussed at the meeting, and finally at the meeting to determine.
The official price of the XCR300 is set at 27980, which is a lot lower than the 34580 when the DR300 debuted, and even so, the price index of the XCR300 (price divided by displacement) is still 93.26, which is basically the price level of the joint venture plant. Honda's CB400F price index was 92.72 before the price increase, up from 97.5 after 2000, at this price level there are light-riding KR GV300S, Apria STX CAFé and so on.
HOW TO DETERMINE THE PRICE OF THE XCR300?
from the consumer's point of view, the lower the price of course, the better, standing in the factory point of view, in advance of sales, the price can be as high as possible, after all, enterprises are to profit, can not be paired with the rmb. of course, at the macro level, no factory dares to defy the will of consumers, are paying attention to cost control, running for good value for money this is unlikely to achieve the goal of progress, but in the formulation of the micro-level of price, will look more at the situation of the left neighbors and right counterparts: heroes do not ask the origin, but the river and lake have their own fixed number. there is a fixed amount of money per brand per cc.
Price up, there must be brand support, on the other hand, there is brand support, price can go up, out of the competitive pattern of unauthorized price increases, equal to self-rejection of the people's paper in the rmb, in turn, in order to seize the market effect of a large price cut abandoned son attack, and finally will hurt their own brand, said that these everyone can understand the truth, is to hope that the factory does not pursue what superb art in pricing, price will not improve competitiveness, quality will - strategy should look at this. strategic contempt for the enemy, tactical attention to the enemy, teachers to keep in mind the teaching ah.
IN THE FACTORY TO SET PRICES, OFTEN BRAND PREMIUM CAPACITY, QUALITY, SERVICE, CHANNEL SPACE, COMPETITIVE PRICES TO DISCUSS TOGETHER, AND OFTEN END UP AS SIMPLE AS HOW MUCH HIGHER OR LOWER THAN A CERTAIN ADJACENT BRAND. IT IS SAID THAT AFTER THE XCR300, THERE ARE USERS TO THE LOCAL DEALER TO PLACE AN ORDER, DEALERS TO SEE ONLY PHOTOS, ONE DO NOT TRY TO RIDE, TWO DO NOT ASK THE SPECIFIC PRICE TO DECIDE TO BUY THE BEHAVIOR DEFINED AS "BLIND SELECTION."
The essence of blind selection is that users do not have to spend a lot of time tangled to choose what car, save their own time, consumer saving time and brand premium capacity is proportional, the underlying logic is "time and money." howe's brand can get more blind users, this is his cattle forced place, years of accumulation, want to rush is beyond.
TO HOWE IN CHINA'S MOTORCYCLE MARKET CONTROL CAPACITY, XCR300 WILL CERTAINLY BE 300 DISPLACEMENT STREET CAR INDICATOR PRODUCTS, NOW THE USER'S ORIENTATION IS DIVERSE, IN THE PAST PAY ATTENTION TO LEATHER DURABLE, OTHER NEGLECT, NOW HAS THE SO-CALLED "RIDING HANDSOME, RIDING FAST, RIDING NOT BAD..." AND OTHER MULTIPLE OPTIONS. XCR300 DESIGN IS YOUNGER, DR300 IS ACTUALLY GOOD, BUT HER WEDDING PHOTOS AFTER THE PUBLIC RELEASE OF THREE OR FOUR AFTER THE LISTING, THE MARKET HAS NO AMAZING FEELING OF HER. MOTORCYCLE DESIGN AND FASHION, WITHIN A YEAR BETWEEN SPRING AND AUTUMN WILL EVOLVE, SO SLIGHTLY OLD AND OLD, CAN NOT PLEASE THE LITTLE MAN.)
Now the hottest model in the medium and large displacement market is a sports car, riding fast seems to be the trend, but for the domestic motorcycle crowd, not so much "riding fast", but rather want to "feel riding fast" to get "riding handsome" psychological satisfaction.
XCR300 VALUE CAN BE HIGH SCORES, THE BRAND CAN BE BLINDLY SELECTED, 27980 THIS PRICE, TO HOWE HABITS, MAY BE IN A YEAR OR TWO LATER THROUGH THE PROMOTIONAL POLICY DISGUISED A LITTLE BIT LOWER. BUT THE PREMIUM CAPACITY OF THE BRAND AND THE PRICE INDEX OF EACH PRODUCT, WE STILL HOPE TO SLOWLY RISE, FROM THE WORLD'S STRONG BRAND COMPETITION IN THE OVERALL SITUATION, BY LOW PRICES TO WIN IS NOT REALLY WIN.
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