Logos werden seit Jahren immer simpler. Zu simpel? Zu c l e a n? Und warum eigentlich? Eine Exkursion.
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Quellen:
[1]
Know your meme - Oversimplified Logo
knowyourmeme.com/memes/firefo...
[2]
Just Creative - Logo Design Trends 2021 (2020)
justcreative.com/logo-design-...
[3]
Campaign US - ‘Your new logo is cold and lifeless’: Consumers outraged after Petco removes cat and dog from logo (2020)
www.campaignlive.com/article/...
[4]
Under Consideration - Pringle and Ready to Mingle (2020)
www.underconsideration.com/br...
[5]
Under Consideration - Nice Shield Bruh
www.underconsideration.com/br...
[6]
Velvet Shark - Why do so many brands change their logos and look like everyone else?
velvetshark.com/articles/why-...
[7]
Intel - Intel Brand and Visual Identity
www.intel.com/content/www/us/...
[8]
Scottsmoker - The Finals Logo Reimagined (2020)
www.scottsmoker.com/nba-final...
[9]
Harvard Business Review - A Study of 597 Logos Shows Which Kind Is Most Effective (2019)
hbr.org/2019/09/a-study-of-59...
[10]
Let the Logo Do the Talking: The Influence of Logo Descriptiveness on Brand Equity (2019)
journals.sagepub.com/doi/abs/...
westminsterresearch.westminst...
[11]
Better Marketing - Why Minimalist Logos Are the Best for Big Business (2020)
bettermarketing.pub/why-minim...
[12]
CB Creative Bloq - The 10 best logos of all time (2021)
www.creativebloq.com/features...
[13]
How to build a brand - 8 Benefits of Simple Logo Design (2014)
howtobuildabrand.org/branding...
[14]
Shutterstock - A new logo trend, termed “blanding,” features a mass-simplification of identity design. Discover how this minimalist approach to design can impact your brand.
www.shutterstock.com/blog/bla...
[15]
99designs - Minimalism in logo design (2017)
en.99designs.de/blog/creative...
[16]
Atlantic Press - Proceedings of the 2nd International Conference on Contemporary Education, Social Sciences and Ecological Studies (2019)
www.atlantis-press.com/procee...
[17]
Design Hill - Shell Logo History & Evolution Rising From Insignificance To An Iconic Status (2018)
www.designhill.com/design-blo...
[18]
Hanlon Creative - How the Mobile Revolution Changed Logo Design: Five Trends that Took Over in 2019
www.hanloncreative.com/blog/h...
Musik:
Ian Post - True Detectives
Edvard Grieg - In the Hall of the Mountain King
Francesco D’Andrea - Pride
Uppeach - Sensation
Skygaze - Bloom Lude
Blue Wednesday - Cereal Killa; Apple Pies & Butterflies
open.spotify.com/artist/7185Q...
/ bluewednesday
Three Chain Links - Missing you lizenziert unter CC-BY.
threechainlinks.bandcamp.com/
Kevin MacLeod - Georgian Chant; Habanera lizenziert unter CC-BY-4.0.
incompetech.com/
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