They are conceptualizing these FX chains like Instagram or Facetune image variations - each with an artsy/poetic name. It would be possible to reproduce the same outcome as Instagram variations using Photoshop - just like each of these Waves Gems could be reproduced with the right discrete plugin chain.
@AudioSorcerer
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That is true. I guess the idea is for less experienced people to be able to achieve a specific sound quickly. Almost like their "OneKnob" series except these have more parameters.
@tayzonday
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@@AudioSorcerer There are single plugins like Izotope Nectar and Native Instruments Guitar Rig that try to reproduce a range of effects chains with rack presets. But Waves is probably imagining this can make more money and feel more avant-garde.
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