Discover how to protect your intellectual property on Latin America's largest marketplace: Mercado Libre.
In this webinar, you will learn:
05:00 How Red Points work with Mercado Libre to fight infringements
08:12 Mercado Libre’s ecosystem
12:56 Mercado Libre’s Brand Protection Program
21:22 How to join the Mercado Libre's Brand Protection Program
24:01 How Mercado Libre’s reporting process work
30:42 How does Mercado Libre differentiate real from fake items?
33:17 Can brands have official distributors on Mercado Libre?
36:08 How to enforce your intellectual property with Mercado Libre’s Brand Protection Program
43:01 Seller education: How Mercado Libre manage repeat infringers
51:34 How has COVID-19 affected Mercado Libre's volume of IP infringements?
#mercadolibre #brandprotection #intellectualproperty
⏭️Resources for you
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Full webinar transcript: www.redpoints....
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