Andrew Holder, the visionary behind Revo Fitness, shares the remarkable journey of how he grew Revo into the largest independent gym operator in Australia. Unlike other fitness operators, Revo Fitness was built without being influenced by existing industry structures.
Problem: Traditional gyms can be intimidating and unwelcoming, often prioritising profit over the member experience, leading to high churn rates and a lack of community.
Solution: Revo Fitness transforms the gym experience by focusing on simplicity, accessibility, and member satisfaction, creating a welcoming environment where everyone feels motivated and supported. The member experience is designed to be as frictionless as possible from joining to leaving.
One big piece of advice: Play for the right reasons. Put one foot in front of the other. Let go of the outcomes you want to achieve personally. Think about what you can achieve as a “we” not a “me”.
Bullets:
00:30 - Intro to Andrew Holder
04:52 - Start from scratch
06:22 - The reason it started
10:41 - How Revo reached their first customers
13:25 - The point Andrew knew he was onto something
16:22 - Surviving COVID as a fitness business
22:45 - How Andrew’s background in sport helped him build resilience
23:45 - How to balance the short and long-term
25:52 - How is Revo different?
32:36 - Who is Revo for?
36:35 - Managing capacity at Revo clubs
39:55 - Revo’s approach to competition
41:47 - What’s next for Revo?
42:18 - Andrew’s advice for Founders
46:21 - Show & Tell
48:00 - How Andrew balances family and business
Show & tell
Revo Fitness - revofitness.co...
Andrew’s LinkedIn - / andrewbholder
Негізгі бет Weird Growth with Andrew Holder #56 - Simple, Sustainable and Scalable
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