2024 AALS Institutional Advancement Conference
Session 1:
AALS welcomes Chris Marshall from CMAC as he explores a transformative approach to university advancement. Moving beyond the traditional broad-based alumni outreach model, this session delves into communications and alumni engagement through a development lens. Discover how a focused alumni engagement strategy can enhance connections, drive more effective fundraising, and more closely align advancement operations with institutional goals.
Welcome to Program:
Kellye Y. Testy, AALS Executive Director and CEO
Introduction & Moderator:
Jayme Little, Assistant Dean of Alumni Relations, Indiana University Robert H. McKinney School of Law
Speaker:
Chris Marshall, Founder and CEO, Chris Marshall Advancement Consulting
Негізгі бет Welcome and Shifting Perspectives: Alumni Relations and Communications Through a Development Lens
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