The Ford Contour hit the market in the mid 1990s along with its stablemate, the Mercury Mystique.
Dubbed a “world car” the two versions of the car were brought into production to replace the Ford Tempo as well as its Mercury counterpart, the Topaz. Designated as a midsize sedan sold in the North American market from 1995 to 2000, its platform also served as the underpinning of the 8th generation Mercury Cougar.
The Ford Contour and Mercury Mystique are the same cars; however, the Mystique was intended for more "affluent" car buyers-buyers that wanted an upmarket Contour with nicer details and options.
We will be discussing how this platform was declared a class leader in Europe, while simultaneously struggling to gain traction in the North American market. This will be a two-part series. You will definitely learn something today, now let's get down to the nitty gritty!
Негізгі бет What happened to the Ford Contour? How the Contour attempted to compete in the midsize segment PT.1
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