In late 2023, CineStill did something no one expected. They trademarked a term the film photography community considered descriptive and sent out strongly-worded warnings to ECN-2 respoolers to remove 800T from their packaging and descriptions. This set off a firestorm across the web and caused irreparable damage to CineStill's brand. In this video, I take a deep dive into CineStill and their history to answer the question: What is CineStill Afraid Of?
Is it all the competition in the film rebranding space? The proliferation of ECN-2 Processing, making cinema film more accessible than ever? Or do you think CineStill is gearing up for a sale or investors? Let me know in the comments!
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Sources and resources:
Instagram bulk loading reel supplied by:
instagram.com/remi.siciliano
Catlabs Blogpost:
catlabsblog.blogspot.com/2023...
CineStill Cease and Desist: blogger.googleusercontent.com...
Trademark Office Workers 2023: www.uspto.gov/sites/default/f...
Number of Trademarks filed in USA in 2021:
ipwatchdog.com/2023/05/06/hig...
Lack of homogeneity in Trademark Office decisions:
scholarship.law.duke.edu/cgi/...
Common Law Trademark Info:
www.bitlaw.com/trademark/comm...
Xerox NYTs tweet:
/ 890620190014099456
Xerox Case:
www.starship.com.au/our-artic...
Why you need to process cinema film in ECN-2 (via Studio C41):
studioc41.net/2021/07/18/ecn-...
CINESTILL
CineStill 800T Trademark denied:
tsdr.uspto.gov/documentviewer...
Cinestill 800T Trademark case in full:
tsdr.uspto.gov/#caseNumber=90...
Trademark Page:
cinestillfilm.com/pages/cines...
CineStill FAQ:
cinestillfilm.com/pages/frequ...
CineStll 400D:
petapixel.com/2022/04/12/cine...
CineStill ECN-2 Product Page:
cinestillfilm.com/products/cs...
CineStill ECN-2 Instructions:
cdn.shopify.com/s/files/1/033...
Flic FIlm ECN-2 Kit Instruction (with pre-bath):
flicfilm.ca/wp-content/upload...
CineStill's Founding on Internet Archive:
web.archive.org/web/201305151...
KODAK:
Kodak Motion Picture Film Process and Layers:
www.kodak.com/content/product...
Kodak Price Catalog:
www.kodak.com/content/product...
Kodak Chronology of Film:
www.kodak.com/en/motion/page/...
Kodak Essential Guide for Filmmakers (film layer explanation:
www.kodak.com/content/product...
Kodak 800T stock:
www.ultrafineonline.com/moko8...
REDDIT
/ i_was_wrong_the_800t_t...
Ikigai film lab no longer selling CineStill:
/ weve_stopped_selling_c...
List of alternative sources of 500T and remjet-removed 500T films:
/ cinestill_film_alterna...
Film Price Tracker by Analog.Cafe:
www.analog.cafe/app/film-pric...
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