The act of following up is crucial for any business and without it, business will cease to exist.
At first, I thought the term “follow up” related only to sales. As time went on and I matured in business, I found that the act of follow up is important in all areas of business. The best way I describe follow up to myself is the process of completing an activity.
In this video, I explain the activity of overcoming a problem. It’s impossible to overcome your target market's problems if you don’t follow up with them and deliver your solution. This means you need to follow up to win them over as a client. You need to then follow up on all areas of delivery including your team and you must persist with your follow up until the problem is solved.
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