Why Blinkit is Failing? | Will Blinkit SURVIVE the Quick Commerce WAR ? | Business Case Study |
DOWNLOAD KUKUFM & Learn Through Audiobooks
Download Link - kukufm.sng.link/Apksi/gemb/mcld
Coupon code - SUNO50
(The Coupon code is valid from 23rd May - 31st May only)
----------------------------------------------------------------------------------------------------------------------
If you want to learn about finance then check our new channel: / @adityasainifinance
Video Introduction:
Blinkit was founded in December 2013 by Albinder Dhindsa and Saurabh Kumar as Grofers. Having met each other while working for Cambridge Systematics during the late 2000s, they teamed up to enter the grocery delivery space. Their goal was to solve the problems (both on the customer as well as merchant end) associated with the unorganized nature of the sector. The startup was piloted in Delhi NCR before reaching other cities in India. Blinkit (formerly Grofers) is an Indian instant delivery service. It was founded in December 2013 and is based out of Gurgaon. Customers of the company use a mobile application to order groceries and essentials online. Blinkit's employees then secure the items from their warehouse and deliver the items to the consumer within 10 minutes. By November 2021, the company was delivering 1.25 lakhs order every day. Blinkit currently operates in more than 30 cities in India. As of 2021, the company has raised about US$630 million from investors including SoftBank, Tiger Global and Sequoia Capital. Blinkit primarily delivers groceries, fresh fruits and vegetables, mobiles and accessories, kitchenware, books, home and office needs, bakery items, pet care, baby care and personal care products, electronics, flowers, etc. After seven years of operations as an online grocery delivery service, Blinkit introduced express grocery delivery in India, by building dark stores across cities. In July 2021, the company reported delivering over 7000 groceries in 15 minutes in Gurgaon. A month later, in August 2021, it introduced 10-minute delivery in the top-12 cities, after completing over 20,000 under-15-minute deliveries per day across 10 cities. This video is a complete business case study on Blinkit formerly known as grofers. This video talks about why is Blinkit failing in the quick commerce space despite giving good services to its customers. This video is a complete business case study on Grofers failure and discusses various reasons why Grofers as a business succeeded but today due to heavy competiton from companies like Swiggy Instamart and Zepto the company is constantly failing to deliver service upto good quality standards. This video also covers some important business and marketing lessons which one can learn from Grofers failure business case study and implement in their own business.
----------------------------------------------------------------------------------------------------------------------
For Business Enquiries/collaborations - collabwithadityasaini@gmail.com
-----------------------------------------------------------------------------------------------------------------------
My Social Handles:-
Join Our Premium Discord Community - / discord
Instagram @aditya.sainiofficial
/ aditya.saini4
Facebook @ adityasainiofficial
/ adityasainiofficial4
---------------------------------------------------------------------------------------------------------------------
Title Contents:
00:00 - Introduction To Blinkit (Grofers) Business Case Study
13:00 - Business Lessons From Grofers (Blinkit) Business Case Study
----------------------------------------------------------------------------------------------------------------------
#Blinkitfailure #Blinkitfailurecasestudy #Blinkitfailurebusinesscasestudy #whyblinkitisfailing#whygrofersisfailing #grofersfailurecasestudy #businessfailurecasestudy #startupfailurecasestudy #blinkitfailing #Marketingcasestudy #Businessmodel #Businessstrategies #marketingstrategies #businesscasestudy #adityasaini
Негізгі бет What is Going Wrong With Blinkit ?
Пікірлер: 480