Google EAT acronym for "Expertise, Authority, and Trustworthiness". It refers to the criteria used by Google to assess the quality of a website's content. E-A-T is especially critical for websites that provide health, finance, or legal advice, as the content in these categories has the potential to substantially impact people's lives. Here are tips to improve your website EAT:
1. Tell visitors who you are
2. Work with experts to create content
3. Make the purpose of your content clear
4. Update content regularly
5. Link to high-quality sources
6. Pay attention to your online reputation
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