In this video - I will explain you:
What is search campaign in Google ads?
Search engine advertising, also known as PPC, is a form of paid advertising that gets your company found on search engine result pages (SERPs).
You may use search campaigns to display advertisements inside search results.
What are the benefits of search campaign in Google ads?
• It gives you granular ability to maximize the efficacy of your ads
• It enables you to hyper-target audiences based on motive, desires, and locations
• It gives you a competitive advantage to rank with competition
• It has easy testing to determine how effective (or ineffective) the website and calls-to-action are in a short amount of time.
How to create a search campaign in Google ads?
1- Go to your Google Ads account and log in.
2- Click Campaigns from the left-hand menu.
3- Select New campaign from the drop-down menu after clicking the plus button.
4- Choose a set of objectives for your initiative. Pick Create a campaign without a goal's direction if none of the targets match what you're looking for.
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