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Manufacturers realized that consumers are more sensitive to price increases, than they are to product size or portion reduction.
So they started coming up with creative ways to reduce the amount of product in a package, while keeping its price the same.. or increase it by a lower amount.
This practice is called shrinkflation, which is inflation through product size shrinkage.
One popular example is when Toblerone changed the design of its chocolate bar in 2016, by spacing out the gaps between the chocolate chunks, and thereby reducing the weight of the bar while maintaining the size of the package.
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