Content trends change rapidly, and what worked for your organization this year might not be the best approach as we move into 2025. Do you know what content strategies and tactics will resonate with your audiences? Do you need help setting your content marketing plan for next year?
Join REQ’s Pete Larmey and marketing and communications leads from ScienceLogic, SpyCloud, Tricentis, and Yext as they discuss what’s hot and what’s not in #contentmarketing in 2025.
Timestamps:
00:00 Intro
01:26 Panelist Introductions
03:40 Approaching 2025 Content Planning
10:58 Leveraging Thought Leadership in Content Generation
18:20 Why Are Blogs Still So Important?
23:34 Gated Vs Ungated Content Strategies
29:37 Using Video In Your Content Approach
33:50 Long-Form Content Meets Smart Brevity
38:49 Generative AI For Content Creation
47:19 Q&A
58:12 Closing
Негізгі бет What’s Hot & What’s Not: Setting Your 2025 Content Marketing Plan for a B2B Audience
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