🚀 Enable DataLayer and Push Purchase Event with Custom JavaScript and cHTML in Google Tag Manager (GTM) 🚀
In this tutorial, I will show you how to enable the DataLayer and push a Purchase event using Custom JavaScript and cHTML in GTM. If you've followed along with my previous video where we created a multiple product array, we'll now store that array in local storage and use it to trigger the Purchase event.
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1. Setting Up the Purchase Event in DataLayer:
Learn how to push a Purchase event into the DataLayer with Custom JavaScript.
Ensure the event includes the multiple product array stored in local storage for accurate reporting.
2. Using Local Storage for Product Array:
I'll show you how to store the multiple product array in local storage.
Retrieve this data later to trigger the Purchase event and send product details back to GA4.
3. Adding User Data for Event Match Quality:
User-provided data like name, email, and phone are essential for increasing
Event Match Quality (EMQ) in platforms like Facebook Ads.
Set up and capture user data with GTM and push it with the Purchase event for better retargeting capabilities.
4. Configuring Custom HTML and JavaScript:
Learn how to create a custom HTML tag with JavaScript to push the Purchase event.
Trigger the tag when the Purchase event is fired, sending both product and user data to the DataLayer.
Why This Tutorial is Important:
Track Purchases Accurately: Ensure your Purchase event includes product and user data for more precise analytics.
Improve Event Match Quality: Capture and send user data to platforms like GA4 and Facebook to improve retargeting and reporting.
No Developer Needed: Achieve this setup with Custom JavaScript and cHTML in GTM-all without needing a developer.
By the end of this video, you will be able to:
Enable the DataLayer and push a Purchase event with GTM.
Store and retrieve the multiple product array in local storage for Purchase tracking.
Add user-provided data to the event for better Event Match Quality and retargeting.
Use Custom JavaScript and cHTML tags to automate your event tracking in GTM.
#GoogleTagManager #GTM #GA4 #PurchaseEvent #CustomJavaScript #DataLayer #LocalStorage #EventTracking #EventMatchQuality #Retargeting #Analytics #digitalmarketing
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