One of the big stories going into this year’s America’s Cup is the collaboration between two different sports which share more similarities than you might expect. In a special episode of Performance People with the Inside Tack podcast, Toto Wolff, Team Principal and CEO of Mercedes-AMG PETRONAS F1 team sat down with Sir Ben Ainslie, CEO and skipper of INEOS Britannia, to discuss their budding sporting bromance, explaining how Formula One thinking has influenced this campaign and highlighting the areas which have seen the most benefits on both sides. Toto describes what it felt like to be a member of Ben’s crew for the day, and they both look ahead at the ways Formula One’s commercial know-how might influence the cup’s future, including what sailing could learn from the ‘Netflix effect’ of Drive To Survive.
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Негізгі бет When Sailing and F1 Collide | Sir Ben Ainslie and Toto Wolff
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