I cannot stress this enough.
Do not start an agency with a business partner.
I’ve seen so many Six-Figure SMMA or Mastermind students start off with a partner, and it almost always starts the same way.
One ‘partner’ specialises in one area, the other ‘partner’ the other, for example, sales/ delivery.
Ultimately, one partner works harder than the other, wants to specialise in something differently, and suddenly, you have one partner doing all the work and the other collecting half of their profits.
Meanwhile, both partners have lost the ability to hire a contractor with more experience than them, both are beholden to the others’ wishes, and neither are able to flourish.
Many friends go into business partnerships together - and I always ask why?
You can still be friends, you can still speak to each other about business, trade problems and solutions and help each other out.
The only difference is, when it comes to splitting profits, you don’t have to.
I’ve never met anyone who could match what I bring to my agency, and who I would want to partner with.
Likewise, I’ve never known anyone who’s wanted me to partner with them - there’s guys out there way more experienced than me. And they would think - quite rightly - why should I?
Business partnerships never start, go or end well.
When you start out, go it alone - and succeed.
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