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@darkredvan
3 ай бұрын
Old German here 😉 Some facts regarding the history of Aldi. The name connected the two first letters of their name Al brecht and Di scount. Up until the late 1960‘s / early 1970‘s their stores were small, without any decoration, literally like a warehouse. No shelves, no advertisement, bare white walls. They sold only the bare minimum of products every family needed: Salt, sugar, flour, canned goods (no brands). In those days the items were sold literally off the pallets that came from the producers, made for Aldi excusively because the producers of branded products would not do business with Aldi (in those days). Every product you bought at Aldi was cheaper than anywhere else. The packages all had a three digit number prominently printed on. The cashiers had to learn the number of each Item, they were faster entering them by hand than the early scanners! (Aldi was the last company to introduce scanners). Every employee had to do several jobs, moving pallets, cleaning the floor, sitting at the cash register. For this they were payed relatively well. Aldi always sold good quality for a low price. National / international brands tried to boycott Aldi, Aldi worked with smaller, independent producers, demanding a quality comparable or better than the big brands at a lower price. As their business expanded in the 1980‘s several big brands could not avoid doing business with Aldi, albeit to Aldi‘s conditions. Nowadays nearly every of Aldi‘s own brands is as good or even better than the known national brand competitor, not even few are made by them, just in a different package. Nowadays Supermarkets try to copy Aldi‘s system, at least with a limited range of products with their own brands. Most can not compete in price / quality relation to Aldi. (BTW one of the reasons why Walmart failed in Germany). Their only real competitor (in Germany) is Lidl. In one area Lidl is better, in the other Aldi. It is a very tough competition.
@Ein_Pilot
10 күн бұрын
Ja, Herr Lehrer!
@darkredvan
10 күн бұрын
@@Ein_Pilot 😂😂👍
@SlappyTheElf
Ай бұрын
Tesco's price matching is usually really cheap and nasty compared to the Aldi product which is comparable to the mainstream full price stuff you get in Tesco.
@Dr_Klops
5 күн бұрын
No one has to be bothered about ALDI, their crucial competitor is LIDL, and they are growing faster than ALDI. Better be aware of them.
@LeagueofJay137
Жыл бұрын
They sell their own brands which aren't always the best though Great video
@BrandBreakdown
Жыл бұрын
Yeah… you’re not wrong! Thanks 🙌🏼
@Psi-Storm
3 ай бұрын
Not sure about the US market, but the products they sell in Germany are almost always among the best in Independent reviews, when it comes to ingredients and taste tests. Most of the white label products come out of the same factory that produces the brand product, just with different packaging and lower price.
@torbennielsen7006
Жыл бұрын
Haha. What rubbish. Aldi fleed from the Danish marked. Why... because the stores looked like some store in eastern Europe.
@BrandBreakdown
Жыл бұрын
Just had a quick google, it’s interesting to learn that Denmark managed to squeeze out Aldi Nord! Suppose it hasn’t faced this difficult elsewhere in years!
@TB-fm8kf
2 ай бұрын
@@BrandBreakdown the reasoning behind it is the Chain that bought the Danis Aldis, Rema. Rema is from Norway and started as an Aldi Clone, the founder, visited germany and baisically copied what he saw in Aldi. Denmark was the only place where both Rema and Aldi competed, and Rema won
@Dr_Klops
5 күн бұрын
Absolutely true - if someone isn't successful in Denmark, they will automatically fail in the world. The sad truth is, that ALDI doesn't know that and is growing globally after all.
@Gabbyohiogaming
8 ай бұрын
Their food is disgusting to be honest my mom likes its basically old food it's the most disgusting store in the world I recommend Walmart the most
@slytheringingerwitch
3 ай бұрын
Aldi's food is amazing...
@lorrainevart8827
2 ай бұрын
Rubbish
@kathi_LG
21 күн бұрын
Bullshit!
@SebastianWillim
15 күн бұрын
Haters gonna hate!
@Amalung54
7 күн бұрын
Of course, someone as successful as ALDI and LIDL in the USA must offer disgusting food in disgusting stores, where would the worldwide success of these discounters come from. I bet you work at Walmart, right?
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