The Handbook of Research on Deconstructing Culture and Communication in the Global South comes at a critical moment when there is discernible increase in the realm of ideas about decolonization and globalization, which is coming from the Global South scholars who demand re-envisioning new sensibilities that promote re-conceptualization of humanity. There are inequalities in global knowledge production in communication outlets, cultural practices, and governance problems. Under this symbiotic relationship, they reinforce the cultural ideas, values, and governance systems operating in the Western countries as an ideal and role model for the Global South countries. Media is regarded as the agent of change for communication and cultural values. Indigenous knowledge production and dissemination is an essential feature to get a better insight into Global South countries. Likewise, dewesternizing and demystifying societal culture and governance issues are pertinent in this age of information. This volume offers important perceptions and opens up an essential discursive academic site to interrogate nuanced dimensions of human communication and the media existence in the present-day Global South.
In sum, the 24 chapters of the book, contributed by 47 scholars from 14 Southern countries, critically review the indigenous knowledge production practices keeping in view the local needs of communication outlets and societal and cultural sensitivities. This Indigenous knowledge would provide deeper and richer insights into the problems and sensitivities of Global South countries. To achieve this end, this book adopts a broader approach encompassing development issues, democratic values, digitalization practices, gender equality issues, and more.
About Dr. Muhammad Yousaf: Dr. Muhammad Yousaf earned his doctorate in Communication Studies at the Communication University of China in 2018. He is the recipient of three Gold Medals in M.Sc. Communication Studies from University of the Punjab, Lahore. Currently, he is associated as an assistant professor with the Centre for Media & Communication Studies, University of Gujrat, Gujrat-Pakistan. Dr. Yousaf is trained in quantitative research methodology. He teaches communication theory and research Methodology. He does research in media and public opinion, political communication, cross-cultural communication, and Advocacy Journalism. He has published in SSCI and Scopus-indexed Journals such as the International Journal of Communication, Scientific Reports, Development Policy Review, Global Media & China, Vaccine, Vaccines, Psychology Research and Behavior Management, Media Watch, etc.
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