Why Influencers Get Rich But Educated People Struggle ? | Explain in Hindi
Traditional Professions vs. Influencer Industry
1. Current Job Market in India:
A huge number of highly qualified candidates, including PhDs and post-graduates, are applying for basic jobs like peons, reflecting the scarcity of well-paying jobs.
Despite high qualifications, many youth are resorting to delivery jobs or other small-scale employment.
2. Success of Influencers:
While the job market is tough for many, some influencers (like Ranveer Allahbadia and Komal Pandey) and even small-scale entrepreneurs (like the famous chaiwala) are earning millions through unique social media content.
This raises a question: Is traditional education outdated? Should youth quit studying and focus on becoming influencers?
3. Rise of Influencers:
A peanut seller becomes famous through a viral video, reflecting how unexpected viral content can propel individuals to fame.
Influencers build a massive audience by creating content that taps into people's emotions, driven by dopamine, the "happiness" hormone, which makes users crave likes and validation online.
4. Dopamine and Influencer Psychology:
The pleasure of getting likes creates a dopamine rush, making influencers (and regular users) addicted to social media. Influencers start by chasing this high, which keeps them posting more.
However, the success of influencers is sustained by money, primarily from companies who see social media as the best way to reach youth. These influencers have deep penetration into their target audience and trust from their followers, which is valuable to brands.
5. Influencers as a Medium for Brands:
Brands use influencers to reach younger audiences who no longer consume traditional media like TV or newspapers. However, the moment an influencer loses the audience’s trust or fails to create engaging content, brands pull their investments.
6. Dangers of the Influencer Industry:
Influencers who rely on creating aspirational content can be quickly forgotten once the truth about their lives comes out, leading to their downfall.
Influencers promoting controversial products or engaging in risky behavior often have short-lived careers as companies and audiences eventually lose interest.
7. Sustainability of Traditional Careers:
Unlike influencers, professionals in traditional careers like doctors, engineers, and teachers have lifelong skills that guarantee steady earnings. These careers are not dependent on external validation or social media trends.
Traditional degrees and professions are still very valuable and do not rely on public trust or reach, making them more stable in the long run.
8. Comparing Earnings:
While top influencers might earn more than doctors or engineers in the short term, these earnings are volatile. For instance, top KZitemrs like CarryMinati may earn millions, but their income can decline quickly if their popularity fades.
Traditional professionals, however, see their earnings increase over time as they gain experience.
9. The "Butterfly Effect" in Influencer Success:
Influencer careers often depend on one viral moment. Without a clear roadmap to becoming viral, many aspiring influencers may never achieve sustained success.
Most influencers who go viral are unable to replicate their success in the future, unlike professionals who continue to grow throughout their careers.
10. External Validation and Mental Health Risks:
Influencers are dependent on external validation (likes, views, and followers), leading to mental health issues when their content stops receiving attention. This constant need for validation makes their careers highly unstable.
11. The Risk Factor for Youth:
Pursuing an influencer career is a high-risk gamble. Unlike wealthy individuals who have financial backup, middle-class youth can't afford to take such risks without a guaranteed fallback option like a degree or job.
Conclusion:
While the influencer industry is glamorous and can offer immense wealth, it is highly unpredictable and risky. Traditional careers, though sometimes less exciting, offer stability, long-term value, and security, which makes them a more reliable option for the majority of people
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