In this video, I will reveal why Nike doesn't like Roger Federer.
In This Video, I Go Over The Following?
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Why Nike Doesn't Like Roger Federer? | Roger Federer & On Running
In this video, we explore why tennis legend Roger Federer made the bold decision to leave his long-time sponsor Nike for Uniqlo and how this move created a strong new competitor in the sports apparel market.
Federer's Smart Business Moves:
Roger Federer, celebrated for his exceptional tennis career, has earned over a billion dollars, mostly through strategic endorsements. His 2018 switch from Nike to Uniqlo, for a lucrative $30 million-per-year deal, offered him unprecedented financial security and footwear flexibility.
The Rise of On Running:
Post-Uniqlo, Federer invested in Swiss brand On Running, becoming a global ambassador and acquiring a 3% stake. This move paid off massively when On Running went public, skyrocketing Federer's stake's value to approximately $300 million.
Parallels with Nike:
On Running's journey mirrors Nike's early days, growing from a niche brand to a potential giant in the sportswear industry. With top tennis endorsements and expanding into the lifestyle sneaker market, On Running aims to challenge established giants like Nike and Adidas.
Future Prospects:
On Running's rapid growth, achieving $1.3 billion in revenue in 2022, underscores its potential. However, it faces challenges in broadening its brand appeal and competing in a crowded market.
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#WinnersPlaybook #RogerFederer #Nike #Uniqlo #onrunning
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