Chanel, Louis Vuitton, Gucci, Prada, Burberry and more… I can keep adding another luxury brand to the list till morning, the question is, would you get tired of hearing them? I know some would definitely not. As you may all know, there are some people out there who would DIE to get a Chanel bag because they think it’s a must-have, and for some, it’s just weird to have such whims. Which side are you on?
Most importantly, regardless of their scandals, quality issues, frustrating SA interactions, poor customer services and jaw-dropping prices, why do people keep buying luxury goods? Today I’m here to talk about that! But before discussing this, I think we should describe “luxury” and what it takes to be a luxury brand to understand the concept better. So if you’re ready for the ride, what are we waiting for? Let’s dive in!
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