Rolex SA is a Swiss luxury watch manufacturer based in Geneva, Switzerland. Originally founded as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England in 1905, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
Rolex has been around for over a century and has been coined in making “the only watch that matters.” Providing reliable and durable timepieces, Rolex is probably the most eminent luxury watch brand in the world.
It takes about a year to make one Rolex watch. Every watch is painstakingly made by hand in Switzerland. Rolex watches are given all the attention and dedication to ensure they meet the coveted brand’s strict standards. Virtually everything is made from base materials in-house. Once all the parts for a Rolex watch are completed, they are then mostly hand-assembled and independently tested. The quality assurance process is rather intense.
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