If you are wondering why your home care marketing isn't getting you private pay home care clients, this video will reveal the 5 mistakes you are making and how you can fix it ASAP and attract clients
If you want a free home care marketing session to get more personalized advice you can book a session here: www.tensionfreemarketing.com/...
Mistake #1: Not Providing Value to Referral Sources
Just the other day, I was talking to a home care agency from Pennsylvania owner who told me their marketing strategy basically boiled down to shoving brochures at assisted living facilities. They said, "Hey, we're a home care agency! Weve been in business for X years. If any of your patients need home care Call us!" This is what I said to her
Think about it from the facility owner's perspective. Why would they recommend you over the other 2 or 3 agencies who did the same thing that day? She said simply youre right. Overall You gotta offer something more
Mistake #2: Copying Everyone Else
You see a big national home care brand with a slick website and polished commercials. So you try to mimic them. Here's the problem: big brands have HUGE budgets and years of experience building trust. They've earned that familiarity. You can't just copy their style and expect the same results.
Mistake #3: Just Trying to "Get Clients"
Think about how you treat your best friend. Would you just bombard them with sales pitches when they need help? Of course not! You'd listen, offer support, and be there for them. That's the approach you need with potential clients. Focus on building a relationship,
Mistake #4: Expecting Instant Results
(Marketing takes time and consistency. If you throw some money at Facebook ads and expect a flood of clients next week, you're setting yourself up for disappointment. Give your strategy at least 4-6 months to show its potential.
Mistake #5: Being Too Cheap
(The lifetime value of a home care client can be HUGE. We're talking tens of thousands of dollars! So why skimp on your marketing budget? You wouldn't buy a used car with duct tape holding the engine together, right?
Solution: Invest in quality marketing that delivers results. Hire experienced professionals who know the home care industry. It's an investment that will pay off in the long run.
Mistake #6: Expecting Clients to Come to You
Just because you have a website doesn't mean clients will magically appear. You need to nurture them! Follow up with leads after they reach out. Provide valuable content through email, phone calls, or texts. Build trust and rapport..
Create your own private-pay client-generating campaign and start getting new clients next week👉www.tensionfreemarketing.com/...
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Hi! My name is Aaron Bogle and welcome to my channel. Here I talk about digital marketing tactics that are proven to generate dollars and not just dead leads. I have generated over 1,000+ calls for non-medical and medical home care agencies, but i have successfully created profitable campaigns in home remodeling, electrician, HVAC, and solar.
If the information above sounds good to you, subscribe! I don't bite! New videos will come out weekly and I promise the free advice will be worth your time
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