WHAT ARE YOU DOING NOW? If it's someone else's work, stop immediately. A lot of people think account management is a dumping ground for stuff they don't want to do. I'm here to set the record straight.
No, it is not.
ACCOUNT MANAGERS DO:
Generate revenue, improve yield, drive retention, create opportunities and optimise value.
ACCOUNT MANAGERS DON'T:
Provide first level support, become the gateway to every enquiry or intervene every single time a situation gets tricky.
Now you've probably fed the monster
I know I have.
Our eagerness to keep our clients happy can get in the way of letting our teams do their thing.
Ask yourself how many times have you jumped in and done something you shouldn't have for your customer just because they asked and said it was urgent?
How many times have you invented a workaround because you don't agree with a process, or to fill product gaps?
We've all done it.
No wonder our work-life balance is out of whack
I'm not suggesting you don't get involved. Just think twice about if you NEED to, or you're just being handballed something someone else doesn't want to do...
What do you think? Let me know in the comments.
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ABOUT ME:
My name is Warwick Brown, Account Management Activist and Coach sharing practical tips to help you manage your clients and your career.
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