As a successful brand owner for the past 15 years I have seen many small brands come and go. Sometimes it’s extremely frustrating to see designers, who are good at design but terrible at business.
In my opinion there are 2 big reasons designers who start their own brand fail:
1. They don’t make enough revenue
2.Their costs are too high
In this video I will focus on the first part:(second part will be more videos later)
What are the biggest mistakes new fashion designers do:
1. They don’t market themselves enough or market to the wrong audience
2. Their collections are not suitable for sales and they don´t have enough possibility to combine items
3. Sizing not suitable for their target audience (invest time in making sure the sizes are actually suitable for the body type of the people who need the size you’re making)
4. They don´t invest in a mentor or more experienced teacher who have done it successfully
5. Too many pieces/ not easy to care for / washability
Each of the 5 Tipps will bring my own option and my best proven strategies with very specific helpful tips I wish I knew when I was starting.
Website:
www.shakkei.at
Patreon:
/ shakkei
Facebook:
/ shakkei
Instagram:
/ shakkei.fashion
/ gabrielbaradee
Pinterest:
/ shakkei
Shop:
www.shopshakkei.at
Негізгі бет Тәжірибелік нұсқаулар және стиль Why your fashion brand is failing: 5 Tips for success in the fashion business
Пікірлер