BBC Newsbeat has a new sound produced by Wisebuddah in collaboration with the BBC Popular Music Station Sound team.
The new identity incorporates a new two-note “Newsbeat” sonic logo and it can be heard across BBC Radio 1, BBC Radio 1Xtra and BBC Asian Network.
The new sound has been created to unify Newsbeat and the network with a specific focus on maintaining energy and pace throughout.
"The new package brings a change in format and a step into new sonic territory. It allows show teams on all 3 stations to transition effortlessly into and out of our news output like never before."
Негізгі бет Wisebuddah - BBC Newsbeat Jingle Package Demonstration (2022)
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